Skip to main content
Posted August 18, 2023
Liberty Mutual Insurance

Creative Director/Copy

Liberty Mutual Insurance
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $113,300 to $211,900 Annually

Pay Philosophy

At Copper Giants, we are out to destroy the current client/agency working relationship and replace it with something radical: Joy. We combine our extensive consumer knowledge through data and research from Liberty Mutual, with talented, award-winning former agency people tired of the old industry bs – who love to do great work with great partners. Together, we’re building and transforming brands to do well financially, do good in the world and enjoy doing it.

We’re looking for a driven creative person to join our anti-agency agency. Someone who has passion for doing great work in every channel and platform and who wants to work inside a brand that has the expertise and outlook of an outside agency.

You’ll be a conceptor, creator, and manager. You’ll work on, and run projects and manage our team of copywriters. You’ll be involved in strategy, brief-writing, and every phase of creation, production and post-production.

You’ll be expected to understand the businesses you work on, and develop effective relationships with your business partners. You’ll need to help build the brand and raise brand awareness.

We’ll expect you to be up-to-date on the latest work and technology in and outside our industry.

You’ll report directly to the Executive Creative Director for Copper Giants™- Liberty Mutual’s in-house creative agency.

Responsibilities

  • Lead and guide assignments strategically and creatively.
  • Immerse yourself in the needs of our key marketing partners in order to provide creative insights, project oversight, and education on the value of creative as it relates to key goals and KPIs.
  • The ability to showcase competitive or industry related content relative to current assignments we have and share creative insights, production expertise and approaches to help educate partners and support the work.
  • Engage in simultaneous projects from inception to completion, reviewing strategic plans, concepts, and deliverables.
  • Provide daily management of your personal work and support your direct reports with theirs, providing guidance, career coaching, and opportunities for growth.
  • Support your direct reports with the ability to help shape conceptual and channel specific initiatives with an eye to how copywriting and tone can strengthen ideas and concepts.
  • Help promote a culture of innovation and teamwork. Ensure we have a fearless, happy, inventive, curious, and open environment across our Marketing and UX teams and Experience division.
  • Work with Project Managers, Operations, and Copper Giants Leadership to identify and implement process improvements to meet project and team needs.
  • Work with UX Content Strategy, Enterprise, and Customer Communications teams to shape tone and writing content across channels for the brand.
  • Participate in pitching work, proposal development and project initiation.

Description

At Copper Giants, we are out to destroy the current client/agency working relationship and replace it with something radical: Joy. We combine our extensive consumer knowledge through data and research from Liberty Mutual, with talented, award-winning former agency people tired of the old industry bs – who love to do great work with great partners. Together, we’re building and transforming brands to do well financially, do good in the world and enjoy doing it.

We’re looking for a driven creative person to join our anti-agency agency. Someone who has passion for doing great work in every channel and platform and who wants to work inside a brand that has the expertise and outlook of an outside agency.

You’ll be a conceptor, creator, and manager. You’ll work on, and run projects and manage our team of copywriters. You’ll be involved in strategy, brief-writing, and every phase of creation, production and post-production.

You’ll be expected to understand the businesses you work on, and develop effective relationships with your business partners. You’ll need to help build the brand and raise brand awareness.

We’ll expect you to be up-to-date on the latest work and technology in and outside our industry.

You’ll report directly to the Executive Creative Director for Copper Giants™- Liberty Mutual’s in-house creative agency.

Qualifications

  • Bachelor's Degree in Fine Arts, Marketing, writing, design, film, or similar creative field
  • 10+ years of advertising/art background required, with professional experience in digital, social and video
  • Previous management experience required, including managing design and/or writing talent
  • Proven track record of developing succesful campaigns
  • Strong leadership, strategy, people management, interpersonal, presentation, organizational, and communication skills
  • Ability to communicate effectively in small and large groups at all levels of a client organization, and comfort level in presenting and selling ideas to senior managers
  • Ability to negotiate and coordinate across multiple groups and disciplines
  • Ability to work well under time constraints
  • Ability to mentor and develop skills in junior creatives

About Us

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.

Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgrou... value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

... Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

60187