Manager, Social Media

As the Content & Social Media Manager for Resorts World Las Vegas, you will be responsible for executing the overall social media strategy across the resort and nightlife. You will develop strategic plans that disrupt the market and introduce a new approach to social media marketing that competes with other luxury Fortune 500 brands outside of hospitality.

Core Job Responsibilities

At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities.

• Everyone is an Ambassador – No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need.
• Everyone works in Safety – If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual.
• Everyone works in Security – If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern.
• Everyone works in EVS – If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual.
• Everyone works in Guest Experience – If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.

Primary Job Responsibilities – Includes, But Is Not Limited To

• Lead and manage the development of Resorts World Las Vegas’ social media strategies from content ideation and development to execution and engagement.
• Proficient in copywriting and ability to create and manage design teams for daily content in the format of Instagram Stories, vertical video, and other content types.
• Photograph property venues and edit to each platform specification. A creative portfolio will be required upon interview.
• Manage daily content scheduling, community management and guest care across resort and nightlife channels.
• Develop and manage, monthly campaigns and other reporting needs to leverage data and insights that help optimize strategy.
• Monitor the resort’s social reputation with ability to perform crisis management and escalate issues to the appropriate internal stakeholders.
• Develop and deliver social media promotions, plans, and timelines to support business objectives.
• Stay apprised of industry advancements within the social media landscape and revise channel strategy based on impact.
• Ability to execute influencer programs and familiarity with managing against all FTC guidelines and regulations.
• Assist in the planning and execution of all paid social media ad campaigns inclusive of performance optimization.
• Cultivate and manage communication with property liaisons and grow collaborative partner relationships.
• Works with agency of record and internal stakeholders to develop best-in-class campaigns and identify unique opportunities for engagement.
• Obtain and maintain position-specific licensing.
• Ensure that Team Members obtain and maintain position-specific licensing.
• Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
• Other duties as assigned.

Required

• At least five years of experience within social media marketing and online community or a directly related operational area/field.
• At least three years of directly related operational management experience at a similar leadership level.
• Ability to effectively communicate in English.
• Experience with working within enterprise social media monitoring platforms such as Spreadfast, Sprinklr, Adobe, etc.
• Managing multiple complex paid and organic social campaigns across multiple brands, simultaneously.
• Strong familiarity with social media marketing best practices and creative specs.
• Proficient in digital and social media across paid, specifically in Facebook, Twitter, lnstagram, Pinterest, Linkedln, YouTube and other emerging platforms.
• Facebook Professional Blueprint certification in media planning and buying is a plus.
• Adobe Creative Suite, Photoshop and photography skills a plus.
• Project management skills that enable the ability to manage multiple priorities in a fast paced and deadline driven environment.
• Polished appearance and demeanor.
• Excellent customer service skills.
• Ability to obtain & maintain full knowledge and understanding of company and department rules and regulations, policies and procedures.
• Ability to successfully mentor a team.
• At least 18 years of age.

Preferred

• Knowledge and experience leveraging social media in support of larger integrated brand campaigns within hospitality, entertainment or luxury product vertical.
• Previous experience working in a large, luxury resort setting.

Standing

26-50%

Bending

Yes

Climbing

Yes

Carrying/Lifting

21-50 lbs

Walking

Yes

Crawling

Yes

Sitting

76-100%

Reaching

Yes

Squatting

Yes

Kneeling

Yes

Twisting

Yes

Pushing/Pulling

13-25 lbs

Running

Yes

Confined Space

Yes

Contacts

Works Alone, with and around others

Weather Conditions

Extreme Heat and Extreme Cold

Hazardous Conditions

Yes

Noise Levels

High

Smoke

Yes