Vice President, Digital/Influencer - LA or NYC Based
AZIONE IS HIRING A VICE PRESIDENT, DIGITAL/INFLUENCER IN LOS ANGELES + NEW YORK CITY
We set out to inspire and empower each and every brand that we work with by building collaborative relationships founded on trust, creativity, and high-impact results.
AZIONE was born in 2010 with the vision of being much more than a PR agency. We set out to inspire and empower each and every brand that we work with by building collaborative relationships founded on trust, creativity, and high-impact results. With our unique and proactive approach, we grow emerging companies into household names and shift consumer perception for some of today’s most widely recognized legacy brands, establishing them once again as disruptive, conversation leaders.
AZIONE prides itself on nearly a decade of building some of the most relevant brands of today such as REI, Sundays, TravisMathew, HOKA, FitFLOP, HigherDOSE, Lacoste, Mansur Gavriel, MZ Wallace, Caraway, Sunwink, PLANTA, and many more. We think of ourselves as a creative agency rooted in PR and are anything but traditional. Forbes named us one of the Top Agencies in America 2021.
Job Description
NY / CA-based award-winning agency AZIONE is looking for an experienced candidate to join its Digital/VIP division as a Vice President. The ideal candidate will possess a comprehensive network of relationships with celebrities, influencers (and people of substance with social followings), fashion stylists, publicist contacts, and industry agents and be able to lead client accounts and demonstrate a proven track record of running multiple clients and projects simultaneously and working on both paid and organic campaigns and partnerships.
The successful candidate must have a minimum of 8+ years of VIP and influencer experience at a relevant agency, a proven list of relationships and a strong interest in relevant cultural events, a strong knowledge of social platforms, and a portfolio showcasing relevant organic placements.
Client Relationships & Growth
- Oversee the growth of the account portfolio, proactively identifying and converting opportunities to strengthen and expand AZIONE's remit and influence
- Works in collaboration with SVP to build and deliver client development plans, solidify and grow AZIONE’s influence with clients, and translate into organic growth.
- Drive new business including RFP analysis, proposal development, and in-person presentations
- Contribute to business growth by introducing the agency to new business opportunities and industry partnerships
- Assist Managing Director in forecasting overarching team structuring needs, in line with client scopes and growth opportunities
- Acts as a source of inspiration to clients, bringing expertise, knowledge, and experience to all conversations, initiatives, and projects.
- Ensure all accounts are in good standing
- Act as senior client lead, communicating and collaborating with clients, spearheading digital + VIP relations efforts
- Lead in-person meetings and calls with clients in partnership with the senior account lead
- Attend 1:1 influencer/talent appointments with clients (i.e. store visits, shopping events, content trips, and more)
Strategic Thinking
- Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities
- Shepherd the curation of appropriate influencer/ talent and entertainment opportunities for client projects
- Oversee the development and execution of earned and paid creative campaigns to ensure client objectives (and OKRs where applicable) are achieved and expectations are met/exceeded
- Oversee influencer selection, messaging, social guidelines, and materials, ensuring all are in line with clients’ overall strategy, brand messaging, and aesthetic
- Execute partnerships with talent from post contract phase through campaign completion and KPI reporting
- Draft and update talent and entertainment contracts
- Oversee the implementation of brand partnerships
- Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage
Excellence in Delivery
- Develop, maintain and continuously grow a network of powerful “turnkey” influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants and talent through proactive outreach and ongoing entertaining
- Stay apprised of new technology and trends, capabilities within existing social media platforms as well as new emerging social media platforms, assessing brand relevance and strategic use
- Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
- Consistently secure paid and earned talent partnerships, large-scale content and organic seeding opportunities that lead to direct coverage for clients
- Anticipate and proactively offer solutions for issues specific to assigned clients/initiatives
Leadership
- Demonstrates professionalism, respect, and appropriate conduct at all times, setting an example for the team.
- Mentors, leads, and inspires the Digital team effectively and responsibly to manage situations to a positive outcome
- At a brand level, demonstrate accountability for client success through clearly defining account team roles and responsibilities, providing coaching, guidance, and tools to facilitate goal achievement
- Contributes to building a positive culture for the team and broader studio
- Encourages a positive collaboration and synergy between the PR + Digital teams
- Demonstrates proactivity and comradery, leaning into broader team needs and asks, where expertise and/or capacity is required
- Contribute to the development of the team culture, attending and leading digital bi-weekly calls to nurture team growth, empowering others to take accountability for their learning
- Provide senior input to agency-wide initiatives, staff/mentoring programs, and partnerships
- Creates tools, techniques, and mentoring to inspire others to take responsibility for their own work and personal development
- Develops the people development strategy for the team
- Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
- Actively appreciates colleagues, clients, and suppliers to recognize and reward great work.
Skills and Required Experience:
- Proven relationships with key celebrity, stylist, publicist, manager, and influencer contacts.
- 8+ years of experience working in fashion + accessories, performance lifestyle, and home categories with experience managing multiple client accounts; agency experience is required.
- Experience managing contracts between celebrities, influencers, and brands.
- Team leadership skills.
- Experience developing strategies through execution with a track record of proven results; experience developing goals for team and clients.
- Knowledge of the digital landscape and social media platforms.
- Creative thinker and extremely detail oriented.
- Proven track record of dressing celebrities, a personal relationship database of top stylists, influencers, and socials.
- Understanding of the media landscape with experience conceptualizing digital campaigns from a PR lens.
- Experience pitching celebrity + VIP sightings to entertainment and lifestyle media in an effort to maximize press exposure for clients.
- Hard-working and proactive candidate who is enthusiastic, works well within a team, and has a passion for celebrity/VIP relations across all sectors.
- Highly proficient with Digital Platforms and social media platforms. (HYPR and IMDB Pro knowledge a plus)
- Must be based in LA or NYC
We offer 100% medical & dental coverage, bonus & commission, year-long summer hours, 401K, and several perks and incentives. You'll be working in an incredibly fun, collaborative environment, surrounded by great teammates in a fast-paced culture committed to excellence for our clients.
Salary Range: $120,000 - $130,000 (commensurate with experience)
To apply, please send your resume to [email protected].
Visit AZIONEPR.com for more information on our company.
