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Posted August 22, 2023
VIZIO

Social Media Manager

VIZIO
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $102,000 to $132,000 Annually

About the Team:

We are seeking a highly skilled and experienced Social Media Manager to join our dynamic marketing team at VIZIO. As the Social Media Manager, you will play a pivotal role in establishing and implementing our social media strategy, driving brand awareness, and fostering engagement across all relevant platforms. You’ll be tasked with defining a distinct VIZIO voice on our social media channels. Your creativity, strategic thinking, and passion for social media trends will be instrumental in elevating our brand's presence in the digital landscape.

What You Will Do:

1. Social Media Strategy:

  • Develop and execute a comprehensive social media strategy that aligns with the brand's marketing objectives and overall business goals.
  • Conduct market research and competitor analysis to identify new opportunities and best practices in social media marketing.
  • Implement innovative approaches to attract and retain followers, while ensuring consistent messaging and brand voice.

2. Content Creation and Management:

  • Oversee the creation of engaging and relevant social media content, including images, videos, and written materials.
  • Collaborate with the creative team to ensure visual assets and content align with the brand's identity and resonate with the target audience.
  • Maintain a content calendar to ensure timely and consistent posting across all social media platforms.

3. Social Media Channel Management:

  • Take ownership of all social media channels (e.g., Facebook, Instagram, Twitter, TikTok, YouTube, etc.) for the brand.
  • Monitor and manage day-to-day activities on each platform, responding to comments, messages, and inquiries promptly and professionally in the established VIZIO voice.
  • Implement strategies to grow VIZIO’s following and increase engagement metrics, such as likes, shares, comments, and click-through rates.

4. Influencer Marketing:

  • Collaborate with influencers and industry partners to amplify the brand's presence and reach a broader audience.
  • Develop and manage influencer marketing campaigns, from identifying suitable influencers to tracking campaign performance.

5. Social Media Advertising:

  • Work closely with the Digital and Growth marketing teams to create and optimize social media advertising campaigns.
  • Monitor ad performance, adjust targeting, and budget allocation.

6. Analytics and Reporting:

  • Utilize social media analytics tools to track and analyze key performance.
  • Provide regular reports on the effectiveness of social media initiatives and offer data-driven insights for continuous improvement.

7. Crisis Management:

  • Act as the point of contact for addressing social media crises and negative feedback in a swift and professional manner.
  • Develop and implement crisis management protocols.

About You:

  • Bachelor's degree in Marketing, Communications, Business, or a related study.
  • Proven experience (5+ years) in social media management, with a focus on building brand awareness and driving engagement.
  • Strong understanding of social media platforms, trends, and best practices.
  • Creative mindset with the ability to think outside the box and develop innovative campaigns.
  • Excellent written and verbal communication skills, with an eye for detail.
  • Proficiency in social media analytics and reporting.
  • Experience in managing social media advertising campaigns is a plus.
  • Ability to work independently and collaboratively in a fast-paced, deadline- driven environment.
  • Passion for the latest trends in social media, technology, and the Smart TV & streaming industry.

About VIZIO:

We are Beautifully Simple.

Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.

VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.

For New York-based employment: The minimum salary for this position is $102,000/year. The maximum salary for this position $132,000/year. The compensation package includes the annual bonus in addition to a range of medical, dental, vision and other benefits.