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Posted August 23, 2023
Gibson Homewares

Digital Marketing Coordinator

Gibson Homewares
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About Gibson

Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining.

For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories. Based in Los Angeles, Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Laurie Gates, Gibson Elite, Gibson Home, Ultra by Gibson, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, and Peanuts.

At Gibson, PEOPLE ARE THE #1 PRIORITY. Gibson is always looking for new talent to join our growing team.

For more information, visit us at

Job Title: Digital Marketing Coordinator

We are seeking a dynamic Digital Marketing Coordinator to spearhead our influencer engagement strategies across all Gibson brands. In this role, you will play a pivotal part in optimizing our social media presence and influencer partnerships, driving brand awareness/development, expanding our reach. If you possess a keen eye for social media trends, brand development, are adept at influencer relationship management, and excel in negotiation and communication, we encourage you to join our team.

Responsibilities

  • Identifying, engaging, and managing influencer partnerships. Orchestrate compelling influencer campaigns that resonate with our audience and align with our brand values.
  • Track, Analyze, and Communicate Campaign Results: Monitor campaign performance, extract actionable insights, and share comprehensive reports regularly. Use these findings to refine and optimize our influencer marketing strategies. Be sales focused.
  • Support Product Launch Campaigns: Collaborate closely with product teams to provide social media and influencer support during product launches. Leverage influencer partnerships to create buzz and maximize exposure.
  • Explore collaboration opportunities with influencers and brands to amplify awareness and extend our reach. Skillfully handle negotiation discussions to create beneficial partnerships that align with our brand's values and goals.
  • Nurture Social Media Growth and Engagement: Foster the expansion of our social media following by actively engaging with our audience, responding to comments, and keenly helping identify trends and content to drive the growth of a vibrant and dynamic online community.
  • Collaborate Cross-Functionally: Partner with relevant departments to develop and execute captivating new branded product programs.
  • Identify and Seize Growth Opportunities: Work closely with sales teams and customers to uncover potential areas for growth, leveraging influencer partnerships and social media initiatives.

Requirements

  • College education, preferably a Bachelor's in Marketing or related discipline, and/or equivalent work experience
  • 2-5 years of relevant work experience: demonstrated experience in public relations, consumer marketing, social media, or influencer marketing is essential for success in this role.
  • Intermediate Understanding of Diverse Social Platforms: Proficiency in all major social media platforms (Instagram, Pinterest, Facebook, Twitter, TikTok, and Tumblr) is required. You should navigate these platforms adeptly both as a marketer and a user. Stay updated on platform changes and emerging trends.
  • Proven Track Record of Audience Growth: Showcase your ability to rapidly expand and engage audiences or communities through impactful content and strategies.
  • Exceptional Communication Skills: Exhibit strong written and verbal communication skills, vital for building influencer relationships, collaborating internally, and representing the company professionally.
  • Negotiation and Brand Representation Skills: Display a knack for effective negotiation and the ability to advocate for the company's interests while maintaining a positive and mutually beneficial relationship with partners.

If you are an ambitious individual with a passion for influencer marketing, social media, and brand growth, we encourage you to apply. Your role will be instrumental in shaping our online presence and fostering meaningful connections with influencers and our audience.