Digital Marketing Manager, Global Ostomy Marketing (Fixed Term Contract)

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2022 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com is a developer, manufacturer and marketer of innovative medical products focused on therapies for the management of chronic conditions. Its four franchises provide products used for advanced chronic and acute wound care, Ostomy Care, continence and critical care and infusion devices used in the treatment of diabetes and other conditions.

At Convatec, we exist to improve the lives of the people we touch. In the areas of healthcare that we serve, we feel a deep and personal connection to our customers, many of whom rely on us to help them lead the life they want. Our vision is to be the most respected and successful MedTech company, worldwide. We drive for excellence in all we do – anticipating and addressing our customers’ needs with advanced technologies and best-in-class products and services. Ours is a global business, well positioned for long term sustainable performance and culturally rooted in our core values of caring for people, continually driving innovation and excellence, and earning trust, every day and in everything we do.

Job Summary

• Managing influencer strategy, relationships and social activity to derive maximum business results from Ostomy’s influencer program.
• Ensuring influencer assets are maximised across the business and coordinating events to ensure influencers are used to their maximum capability.
• Overseeing social comms strategy, creative content and analysis of the global social media calendar.
• Driving the use of key metrics and analysis to optimise across digital.
• Ensuring plans and direction are well communicated in the business

Key Duties & Responsibilities:

Influencer Program Management (45%):

• Follow established influencer strategy and implement the program globally.
• Collaborate with markets to ensure selected influencers are relevant and appropriate and ensure key market coverage.
• Manage influencer platform (Upfluence) to use technology to increase ROI of the influencer program.
• Manage influencer relationships to be the key liaison between Convatec and consumer opinion leaders.
• Build relationships with customer service teams and local teams to ensure a collaborative approach to comms with influencers embodying Convatec’s patient first mentality in every communication.
• Track and measure effectiveness through basic social metrics and establish a best practice for tracking the activity directly back to brand or sales.
• Ensure all posts and contractual relationships are legally approved.

Social Media Calendar Creation and Management (35%):

• Work with agency to deliver social content to all markets.
• Support and oversee social media agency.
• Maintain Global Marketing Social Media Content Calendar and future plans.
• Liaise with country markets to ensure social content, globally created is useful and used.
• Take feedback and best practise and share social best practise across the business.
• Deliver assets to align with campaigns and brand guidance in batches at least a month prior to their suggested use.
• Help plan integrated social media campaigns to drive the brand and product launches with consistency and creativity.
• Ensure all creative has the appropriate approvals and translations if required.
• Measure, report and optimise based on success.

Digital Campaign Support (10%):

• Assist in the development of digital assets for campaigns to ensure best practises are met.
• Gather feedback on local market requests and asses them with the team to establish which should be prioritised.
• Work with agency partners to ensure creative excellence across digital campaigns.
• Guide on best practise for campaign tagging and ensure this is implemented across markets.

Reporting and Analysis (10%):

• Ensure thorough tracking ways of working are established for digital campaigns.
• Support markets to deliver key metrics.
• Analyse and optimise based on data and insight.
• Create reports and summaries where appropriate for digital campaigns and social media. Share widely

Additional Tasks (as required):

• Become a subject matter expert in all digital practises.
• Support Global Marketing Team with projects.

Principal Contacts:

Internal – Global Marketing team, Local Sales & Marketing

External – Marketing agencies

Travel Requirements:

Travel is expected to be limited, approximately 10%.

Language Skills Required:

• Speaking: Yes English
• Writing/Reading: Yes English

About You:

• Confident, driven, and self-motivated personality.
• Excellent creative skills.
• Excellent attention to detail.
• Organized multi-tasker able to handle many diverse projects at once
• Ability to work effectively under pressure and to tight deadlines.
• Supportive team member
• Holds self and others accountable for commitments
• Strong, proactive communicator (written and verbal)
• Excellent in Microsoft Office, Excel and PowerPoint.
• Excellent command of written English with copy accuracy.
• Strong IT skills and proven ability to work in different systems

Working Conditions:

• Work environment is hybrid.

Our products make a big difference every day. So will your contribution. The work you do will mean more, because it'll make things better for your team, our business or our customers' lives. It'll inspire you to deliver to your very best.

And we'll be right behind you when you do.

This is a challenge more worthwhile.

This is work that'll move you.

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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