The North Face Manager, Global Social Media

The North Face is seeking a highly skilled and experienced Global Social Manager to join our Global marketing team. As the Global Social Manager, you will be responsible for developing and executing social media strategies to enhance brand awareness, engage with our global community, and drive business growth. You will play a pivotal role in shaping and maintaining The North Face's digital presence across various social platforms, ensuring consistent and impactful messaging aligned with our brand values.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.
• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Manager, Global Social Media

How You Will Make a Difference

What you will do:

• Strategy Development: Develop and implement comprehensive global social media strategies that align with The North Face's brand positioning and marketing objectives.
• Content Creation and Management: Oversee the creation, curation, execution and publication of engaging and high-quality content across social media platforms that speak to our global audience, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging platforms.
• Manage the relationship and be the point of contact for all global tools, ex: Sprinklr.
• Campaign Execution: Lead strategic brief for global brand campaigns, conferring with regions to input their needs into the creative brief. Collaborate with cross-functional teams to plan and execute social media campaigns that align with product launches, brand initiatives, and seasonal promotions.
• Performance Analysis: Monitor and analyze social media performance metrics, track campaign effectiveness, and provide regular reports to the marketing team, identifying trends and opportunities for improvement.
• Trend Monitoring: Stay updated with the latest social media trends, innovations, and emerging platforms to ensure The North Face remains at the forefront of digital marketing.
• Influencer Partnerships: Identify and manage strategic partnerships with global influencers and content creators, leveraging their reach and influence to amplify The North Face's brand message.
• Crisis Management: Monitor social media channels for potential global brand crises, swiftly address issues, and work closely with brand management partners and social teams across regions to coordinate and implement appropriate response strategies.
• Cross-Functional Collaboration: Partner with global brand management and marketing functions to align social media efforts with broader business objectives and ensure consistent messaging.

What Success Looks Like:

• Consumer connection: We lead with consumers. Passion for outdoor activities and a keen understanding of our outdoors consumer. 
• Ability to lead through influence.
• Deep understanding of social media platforms, their respective audiences, and best practices for content creation and engagement. Experience working with creative agencies and vendors.
• Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.  Must possess a keen eye for detail and the ability to adapt the brand voice to different channels and target audiences.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Proficient in social media management tools and analytics platforms.
• Demonstrated experience in developing and executing successful social media campaigns that drive brand awareness, engagement, and business growth.
• Knowledge of SEO, paid social media advertising, and social media listening tools.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Creativity and Inspiration: Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.  

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

• Bachelor's degree in marketing, communications, or a related field. Relevant certifications in social media marketing are a plus.
• Proven experience (5+ years) in managing social media platforms for a global brand, preferably within the retail or outdoor industry.

Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Pay Range:

$90,720.00 USD - $136,080.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.