Vice President, Brand Marketing

Join our TRU Crew!

ChromaDex Corp. (NASDAQ:CDXC) is a global bioscience company dedicated to healthy aging. Our scientists’ partner with leading universities and research institutions worldwide to discover, develop, and create solutions to positively impact human health. Our flagship ingredient, NIAGEN® nicotinamide riboside, is backed by clinical and scientific research. Our consumer product is TRU NIAGEN® which safely and effectively increases NAD levels, a vital cellular resource, that supports healthy living and improving the way we age.

We need smart, collaborative people to help us build the next frontier bioscience company dedicated to enabling wellness and well-being for every demographic. Our culture encourages and supports continuous learning and improvement while helping individuals and teams achieve their full potential. We embrace diversity and inclusivity while promoting equality and fairness in the workplace.

We are a flexible hybrid work environment with offices in Westwood CA, Tustin CA, and Longmont CO. We are dog friendly and people friendly, too!

Who are you?

• Whip smart - we’re looking for candidates with a keen intellect who quickly learn what they don’t know
• Adaptable – Able to apply yourself on a wide variety of tasks on a daily basis
• Analytical - Can assess and leverage systems and processes to figure out more effective ways to get things done
• Hustle - Someone with a sense of urgency who does what it takes to get the best results
• Passionate – Yes! About collaborating, about problem-solving, and about making a difference
• You’re an ACE! – Great Attitude, Commitment to success, and Ethics in how you work and how you think
  

We’re looking for a creative, dynamic, and digitally saavy brand marketeer who will drive our brand strategies, taking our flagship product, Tru Niagen, to the next level. Your deep understanding of our target markets, consumer behaviors, and industry trends are critical to expanding our brand in the marketplace.

What you’ll do

• Brand Strategy Development: Iterate our brand strategy to better align with ChromaDex’s Objectives and Key Results (OKRs), target audience preferences, and market trends. Create a comprehensive roadmap to enhance brand positioning and marketplace presence
• Brand Identity: Sharpen our unique value proposition, competitive differentiation, and brand positioning within our multiple revenue channels
• Brand Communication: Develop and execute integrated marketing plans to enhance brand visibility, engagement, and conversion. Collaborate cross-functionally to create engaging marketing campaigns, digital content, and social media initiatives
• Influencer Marketing: Innovate influencer marketing strategies that will shape how we connect with our customer, grow, and evolve our customer base -- through influential voices. Identify, engage, and nurture relationships with key influencers
• Brand Partnerships: Identify strategic partnerships and collaborations that align with the brand and its target demographics to expand brand reach and enhance brand reputation
• Market Research and Analysis: Conduct market research, consumer insights, and competitive analysis to identify emerging trends, customer preferences, and marketing opportunities. Leverage data and analytics to refine brand strategies and adapt to evolving market dynamics
• Brand Performance Measurement: Establish OKRs to track the effectiveness of our brand initiatives. Regularly analyze, evaluate, and report on brand performance metrics, campaign results, to make effective data-driven recommendations that optimize our brand strategies
• Team Leadership and Collaboration: Lead and develop a high-performing team. Foster cross-functional collaboration with internal teams including science, business development, legal, and creative
  

What we need from you:

• 8+ years of progressive Marketing or Brand Development experience with a demonstrated track record of developing and executing successful marketing strategies
• Proven ability in digital advertising, SEO, PPC, social media, content, growth, and retention marketing
• Experience with dietary supplement and/or pharmaceutical industries is preferred
• Ability to be an expert in NAD+ science, and with our products
• Exceptional leadership and team management abilities
• Up-to-date knowledge of industry trends, emerging technologies, and best practices in brand management
• Strong analytical skills and proven record of measuring and analyzing results
• Excellent communication, writing, editorial, and interpersonal skills
• Bachelor’s degree in marketing, communications, or a related field preferred
  

Who we are:

We are an equal opportunity employer that operates with an emphasis that People Matter. We respect and will consider every and all kinds of people regardless of race, color, religion, sex, sexual orientation, gender identity, age, natural origin, protected veteran status, disability, or any other factors prohibited by law or humanity.