Manager, Paid Social

Summary Of Position

Reporting to the Director of Paid Social, the Manager will be responsible for leading paid social campaigns for brand and series marketing. The ideal candidate is a paid social expert with hands-on experience in social ad auction platforms with knowledge of working with publishers and/or influencers.

Responsibilities

• Plan innovative paid social media programs for brand and series marketing with the digital marketing team to ensure development and execution align with overall campaign objectives.
• Strategize with the Director of Paid Social on planning an integrated campaign that includes paid auction media and direct buy partners
• Partner with publishers on best practices and testing new products features and analytics tools.
• Execute and optimize paid social campaigns across all platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest and Reddit) including audience planning, retargeting, sequential messaging, reach and frequency, and A/B tactics
• Recommend creative executions using new and best performing ad products
• Work with the insights and analysis and programmatic teams to measure and attribute campaign success with business KPIs
• Prepare post-campaign analysis for and present to cross-functional teams and directors
• Develop briefs for platform partners and manage RFP process
• Ad hoc reporting
  

Qualifications & Skills

• 5+ years of paid social advertising experience in an agency (FMP) or brand
• Television/entertainment industry experience preferred
• Strong analytical skills, including a data-driven science approach to problem-solving and ability to synthesize complex data into digestible topline for an executive summary
• Exceptional written and verbal communication skills, including the ability to work collaboratively across departments
• Strong attention to detail to ensure that all campaigns follow brand and company standards
• Proficient in all Microsoft Office applications, Facebook, Twitter and Snap Ads Manager
• Bachelor’s Degree in Marketing, Communications, or similar discipline preferred
  

Nice to Haves

• Interest in social media trends and emerging platforms/tactics
• Aptitude in influencer content marketing
• Experience in RFP and negotiation process with partners
• Experience in other ads managers such as Reddit, TikTok, Pinterest
• In-house agency experience
  

About The Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Business Unit Overview

STARZ

With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day
• 401(k) company matching
• Reimbursement – Rideshare Program and Tuition (up to graduate degree)
  

Compensation

$90,000 - $100,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.