Director of Digital Strategy & Content

About Liquid I.V.

Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.

Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.

One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally. As we move into 2023 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.

We're excited to expand our team with a Director of Digital Strategy & Content. Come join us!

About the role:

We are looking for a digital innovator and strategist to take Liquid I.V.’s digital presence and content to the next level. This person is responsible for creating and driving Liquid I.V.’s digital strategy with a focus on social platforms and influencer marketing. They will ensure that our digital approach is aligned with the brand pillars, marketing objectives and business goals. They will partner with our in-house creative agency to create disruptive, compelling, and engaging content that entertains, educates, and ultimately drives consumer engagement across all social & digital media.

The ideal candidate is a storyteller who understands the combination of content, conversation and culture and has a successful track record of leading and executing innovative social and influencer strategies that are brand centric. This person should have a deep understanding of the social and digital world, always be on the leading edge of digital innovation, and drive integrated campaigns across social and influencer (both macro and micro) that fit within the overall marketing strategies. This position will oversee a team of 5+ inclusive of influencer team, social and community managers.

Responsibilities include but not limited to:

• Create the vision for a thriving social media ecosystem inclusive of determining priority platforms, establishing stretching KPIs, and defining a content strategy.
• Identify ways to evolve influencer marketing approach, given a constant scaling network, through technology solutions or agency relationships.
• Establish integrated social media and influencer marketing campaigns that amplify the overall brand strategy and drive tangible business impact.
• Develop platform-specific strategies and content execution plans for organic social and influencer (macro and micro) to amplify brand messaging, drive brand awareness, support new product launches, drive revenue and grow engagement and reach across TikTok, Instagram and key global social channels.
• Implement innovative digital tactics that leverage consumer insights and brand strategy to build a best-in-class engagement approach that results in meaningful and long-lasting relationships with our community.
• Conceptualize and partner with in-house creative team on the creation of compelling and best-in-class content across multiple social and digital channels including: TikTok, Instagram, Facebook, YouTube, LinkedIn, Twitter, etc.
• Drive breakthrough digital marketing tactics to help cement brand equity as an innovative digital leader.
• Exhibit a superior understanding of the digital landscape, leading trends, and changes in consumer behavior, identify social innovations to leverage on TikTok, Instagram and LIV’s key social platforms.
• Lead data and analytics reporting, delivering monthly reporting to leadership team, showcasing proven growth, and implementing optimizations to strategy.
• Present new innovative initiatives based on emerging trends in digital branded entertainment and technology such as AI, gaming, etc.
• Collaborate with the Director of Ecommerce and Creative Director to develop innovative and engaging social content for all digital and social networks.
• Manage internal and external digital and creative partners as well as an internal manager of Influencer Marketing and Manager of Social Media.
• Work closely with teams cross functionally to support sales and retail initiatives.
• Manage social and influencer budget.

Qualifications:

• 8+ years of relevant work experience in social media, influencer and/or community marketing.
• Bachelor’s Degree or Certificate required.
• Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile).
• Have a deep understanding of micro & macro influencer marketing strategies.
• Deep understanding of the digital world and be on the pulse of new-age digital innovation (initiatives and platforms).
• Proven success across social media, influencer, and paid (personally or commercially) with metrics and case studies.
• Proven ability to manage and negotiate influencer and creator contracts.
• Proficient in influencer and social media management software and tools.
• Strong time and project management skills.
• Strong communication skills.
• Experience in health and wellness space a plus.
• Ability to multi-task and thrive in a deadline driven environment.
• Ability to work in a fast-paced setting under tight deadlines.

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly phone and gym reimbursement.
• Opportunities to participate in our Giveback Mission to help Change The World.
• Copious amount of Liquid I.V. product to keep you Fueled for Life’s Adventures!

Work Environment:

• Office environment with flexibility for industry events.

The expected base salary range for this position is $160,000 to $190,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

Candidates must be authorized to work in the United States without sponsorship.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.