Social Media Coordinator

Company Overview

Empower Pharmacy and Empower Pharma are the country's most advanced compounding pharmacy and FDA-registered outsourcing facility, providing pharmacies, healthcare practitioners and patients with personalized pharmaceuticals in the integrative health and wellness market. We currently serve more than 3.5 million patients across the United States.

With facilities that tout the latest automated pharmaceutical manufacturing equipment, cleanrooms, environmental controls and professional staff, we are proud of our leadership in the compounding industry. How we work is just as important as the work we do. We know that the basis of a great company is our people. Our diverse culture is the foundation for our growing company’s broader perspective: to serve the needs of our patients through innovation.

We are always seeking new ways to advance the manufacture and distribution of quality-of-life products through cutting-edge processes and technology. Our vision to be the leader in compounding never wavers. With modern, streamlined systems, state-of-the-art facilities and a dedicated team, we strive to deliver access to quality, affordable medication for patients across the country.

Position Summary

The Social Media Coordinator is responsible for developing and implementing social media strategies to enhance our brand presence, engage with our audience, and drive business growth. This role will work closely with the marketing team to create compelling content, monitor social media platforms, and analyze performance metrics to optimize our social media efforts.

Duties And Responsibilities

• Develops and executes social media strategies to achieve brand awareness, engagement, and leadgeneration goals
• Creates and curates engaging content for various social media platforms, including but not limitedto Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, and others
• Builds and launches paid social media campaigns
• Schedules and publishes content on social media channels, maintaining a consistent postingschedule
• Responds to comments, messages, and mentions, fostering meaningful interactions with ouraudience and addressing customer inquiries or concerns promptly
• Monitors trends, news, and discussions relevant to our industry to identify opportunities fortimely and relevant social media content
• Analyzes social media performance metrics, tracks key performance indicators (KPIs), andprepares regular reports on campaign effectiveness and audience insights
• Collaborates with the marketing team to align social media efforts with overall marketingstrategies and campaigns
• Explores and implements social media advertising campaigns to reach targeted audiences andachieve specific marketing objectives
• Engages in influencer outreach and partnership opportunities to expand brand reach and buildrelationships within the industry
• Manages executive social media accounts, creating professional posts and growing their personalbrand identity
• Stays up-to-date with the latest social media trends, tools, and best practices, and shares insights with the team to continuously improve social media efforts
• Other duties as assigned

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

Knowledge And Skills

• Strong understanding of social media metrics and analytics, with the ability to analyze data and derive actionable insights
• Ability to shoot and edit short videos
• Excellent written and verbal communication skills, with an eye for detail and creativity in crafting engaging content
• Proficient in using design and editing tools for creating visual content (e.g., Canva, Adobe Creative Suite)
• Ability to work collaboratively in a fast-paced team environment and manage multiple projects simultaneously
• Familiarity with social media advertising and influencer marketing concepts is a plus
• Knowledge of current trends and best practices in social media marketing

Experience And Qualifications

• Bachelor’s degree in marketing, Communications, or a related field, required
• Minimum 2+ years’ experience as a Social Media Coordinator or similar role
• Minimum 2+ years’ experience in managing social media platforms and using social media management tools
• Experience with social media paid ads

Benefits

• Health/Vision/Dental Insurance
• 401k with company matching
• Paid Time Off (PTO)
• Volunteer Time Off (VTO)
• Paid Holidays