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Posted August 29, 2023
Lyte

Director of Product Marketing

Lyte
United States Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $150,000 to $160,000 Annually

DIRECTOR OF PRODUCT MARKETING

COMPANY SUMMARY

Lyte is a demand-first solution creating a better live ticketing experience for event producers and fans around the world. Lyte's innovative technology enables fans to request tickets at any time, allowing event producers to access insights and inventory management capabilities that lead to more informed decision making and significantly improved event outcomes. By bringing every phase of the event ticketing lifecycle under one roof, fans are provided with a safe and secure way to buy, sell, return and transfer tickets for the events they love whilst giving event producers access to greater data and insights for ongoing optimisation and more consistent outcomes. Lyte has been utilized by prestigious venues, festivals and sports organizations including Life is Beautiful, MadCool, Lost Paradise, the Association of Volleyball Professionals, and more.

MARKET OPPORTUNITY

Our mission is to fill every seat and make the event experience magical for fans. Lyte is an innovative solution for a better live event ticketing experience—the first to bring true innovation to the ticketing space in over two decades. Our demand-first technology enables event producers to significantly improve their event outcomes with insights and inventory management capabilities traditional platforms can’t match. All while delighting fans with a modern, safe and flexible buying, selling, returning or transfer experience.

POSITION OVERVIEW

We are seeking a seasoned Director of Product Marketing to play a vital role in launching and evolving our products, services and features. Reporting to the VP of Marketing, your expertise in messaging and marketing materials development will be instrumental in achieving key business goals by fostering product adoption through our owned, earned, and paid channels. Collaborating closely with Product, Design, Commercial and Operations, you'll gather essential insights to shape our customer value propositions and messaging, ensuring a unified synergy across diverse product marketing campaigns.

RESPONSIBILITIES:

  • Strategic Planning: Develop and implement strategic marketing plans for new products, services and features that are aligned with overall company goals and objectives. Collaborate with cross-functional teams to ensure the successful execution of these plans.
  • Audience Segmentation: Analyze target audiences to identify key segments and develop tailored marketing approaches that resonate with diverse client demographics, psychographics, and preferences.
  • Positioning and Messaging: Craft compelling positioning and messaging that effectively communicates the unique and differentiated value propositions of Lyte.
  • Content Creation: Lead the development of marketing collateral, including promotional materials, presentations, videos, and web content, designed to engage and inform audiences.
  • Multi-Channel Campaigns: Plan and execute multi-channel marketing campaigns that leverage a variety of platforms, including digital, social media, email, influencers, trade events and partnerships, to maximize brand and product visibility in market.
  • Performance Analysis: Monitor and analyze campaign performance metrics, leveraging data and insights to make informed adjustments and optimizations that drive continuous improvement.
  • Market Intelligence: Stay current with industry trends, competitive landscape, and emerging technologies to identify new opportunities and ensure our events remain relevant and attractive.

REQUIREMENTS AND QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business, or a related field
  • Minimum of 5-7 years of product marketing experience, preferably within the live event, music, entertainment, or related industries.
  • Proven track record of developing and executing successful marketing campaigns that drive product adoption and retention.
  • Strong understanding of audience segmentation, buyer personas, and consumer behavior analysis.
  • Exceptional written and verbal communication skills, with a creative flair for crafting compelling narratives.
  • Proficiency in using marketing analytics tools to track campaign effectiveness and make data-driven decisions.
  • Experience with digital marketing, social media, influencer collaborations, event marketing and partnership development.
  • Passion for the live event industry and a deep appreciation for simplifying the fan experience.

CULTURE & COMMUNITY

Our team is working every day on the mission to “fix our house.” We coalesce around building a truly diverse and equitable workplace, and supporting Lyte’s goal of being a company that is antiracist, feminist, and promotes LGBTQ+ inclusion and allyship through education and activation within our community.

We continuously strive to hire and engage diverse teammates from all backgrounds, experiences and perspectives with the goal of being consistent with the diversity of the fans that we serve; we believe that having a growth mindset is imperative as we build an organization that is fully inclusive and psychologically safe for all