Assistant Brand Manager, US Influencer Marketing

Assistant Brand Manager, US PR & Influencer Marketing

COVERGIRL & RIMMEL US MARKETING – NEW YORK (hybrid)

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

CORE DESCRIPTION:

The Assistant Brand Manager, US PR & Influencer Marketing is responsible for assisting with the execution of influencer strategies and PR for Covergirl and Rimmel to help step change and maximize positive influencer, press (print & digital), trade and consumer engagement and support brand business and sales goals.

This position will be key in assisting the Advocacy team for the Covergirl & Rimmel brands. The Assistant Brand Manager of US PR & Influencer Marketing should be adept at prioritizing and multi-tasking for multiple brand activations, in a fast-paced environment. The position calls for an enthusiastic, creative thinker who collaborates well with team members and can maximize results through cross-platform and cross-channel campaign execution.

The Assistant Brand Manager of US PR & Influencer Marketing should be tapped in culturally and enthusiastic about identifying/creating social trends, relationship building with nano and micro creators, and executing social activations and events . Experience and a passion for beauty and social media is essential. Experience with traditional PR is a plus.

In this role you will be responsible for:

PR & INFLUENCER MARKETING STRATEGY & EXECUTION

• Assist in the creation and execution of IM/PR plans and platforms to support COVERGIRL & Rimmel US.
• Help shape PR plans for US initiatives.
• Partner with agency to maintain reporting on all initiatives.
• Ensure excellence and timeliness in end-to-end planning, execution and measurement of efforts.
• Cultivate and manage influencer relationships, including acting as brand lead for influencers visiting brand in-house studio
• Assist with organic micro/nano influencer seedings and creative mailing efforts.
• Review creator content and provide feedback to our agency partners.
• Spot relevant social media trends and key relationship building opportunities.
• Maintain creator lists and identify new potential partners.
• Assist with creator outreach for partnership opportunities.
• Track and report campaign results in Traackr.

DIGITAL

• Assist in the creation of local 360 PR plans and liaise with all teams (trade, e-commerce, etc.) to coordinate execution.
• Work with the digital teams to create a digital buzz strategy for all launches and to support ongoing brand storytelling. Collaborate with Digital and Brand Marketing teams to maximize brand and event digital chatter.
• Initiate inventive ways to use new media and successful social channel strategies and events that align clearly to brand DNA and objectives.

PRESS KITS

• Oversee creation of written press releases, bios, Q&As, media alerts, beauty alerts and service these materials to the appropriate outlets.
• Oversee creation of unique briefs for influencer partnerships and content creation.

EVENTS

• Assist in the execution of high-profile local PR events to introduce new products, brand ambassadors and campaigns to key media, influencers and consumers.

Qualifications

We’d love to see candidates who have:

• 4-year Undergraduate Degree in Communications or Related Field
• 3-4 years of PR and Influencer Marketing and/or related experience
• Experience with social media and influencers
• Agency, beauty experience a strong plus
• Interest in the Beauty, Public Relations and Influencer Marketing industries
• Based in NYC metropolitan area
• Flexibility to be available for influencer meetings and other in-office work in our NYC office, as needed, and minimum 50% of each month
• English and Spanish bilingual preferred

What We Offer

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

About Us

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click to review the Notification of Equal Opportunity Rights poster

Español - Por favor, click en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

Base Salary Range: $82,000.00-$90,000.00 + bonus