Client Media Strategist, Influencer Marketing & Social Media (Remote)

As the Client Media Strategist, Influencer Marketing & Social Media you are responsible for creating strategic influencer and social media proposals for new & existing clients who utilize Inmar’s Influencer Marketing solutions. This role is responsible for understanding the strategic goals and objectives of each client and developing sales strategies that align with Inmar’s clients’ strategies. The Client Media Strategist is responsible for internal collaboration, pricing, and creative strategy to put forth the best recommendation for the client. You will work side by side with sales to pitch the proposal, address client questions, and “hand-off” the sold program to execution teams.

Primary Accountabilities

• Strategic (60%)
  • Thoroughly understand client’s objectives and translate how Inmar’s solutions align with those objectives in a strategic proposal
  • Utilize data, insights, and creativity to inform the campaign strategy
  • Use Salesforce.com to create pricing estimates and develop a comprehensive influencer and media quote that includes deliverables such as view of content, impressions, clicks, engagements
  • Develop and maintain expertise on social media trends, technology, and best practices
  • Build and organize the narrative in proposals
  • Proactively looking for process improvements within the team for more efficient practices

• Influence (30%)
  • Work closely with the sales team to ensure the client understands the proposal strategy, products & services available
  • Ability to use persuasion to justify strategic recommendation to sales
  • Obtain “expert” level understanding of Inmar Social Commerce product solutions, regularly liaising with Inmar product marketing teams to test beta products and provide client feedback on proposals
  • Maintain positive relationships with internal teams to get their buy in on proposed recommendations
  • Clearly communicate details of each sold-through program to the execution teams

• Administrative (10%)
  • Maintain Salesforce.com records for all key account activity
  • Generate Insertion Orders for clients and address billing questions
  • Manage travel expenses and budgets, in line with Inmar policies
  • Performs other duties as assigned

Required Qualifications

• Bachelor’s Degree
• Minimum of 3 years in strategic planning, account management/project management, shopper marketing, agency, retailer or brand (CPG) sales in the social media and/or influencer industry
• Proficient in Salesforce.com (CRM tool)
• Proficient in Google Slides and presentation building
• Proficient in Microsoft Excel
• Ability to travel up to 5-10%
• Individual Competencies:
• Adaptability: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude, with the ability to prioritize and manage time effectively.
• Emotional Intelligence: Possesses emotional self-awareness to identify and manage emotions, maintain composure through stress and anxiety, and recognize the emotional responses of others in order to maintain internal relationships.
• Attention to Detail: Thoroughness in accomplishing a task. Monitors and checks work and plans, prioritizes and organizes time and resources efficiently.
• Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results. Is motivated in nature, and embodies a can-do attitude.
• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
• Influence: Uses appropriate interpersonal styles and communication methods to gain the support of internal parties along with the acceptance of products, services, or ideas from sales.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
• Occasionally required to stand, kneel or stoop, and lift and/or move up to 10 pounds.
• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As An Inmar Associate, You

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.