Brand Marketing Manager

At MacPaw, we're more than just a software company that develops and distributes software for macOS and iOS. We're a team of dynamic and innovative individuals passionate about technology and working together to achieve incredible things. We welcome you for experience working alongside top professionals who create world-famous and successful products. That's why MacPaw is committed to helping machines help you.

With over 30 million users worldwide, we're proud of our product's impact on the tech industry. We value our Ukrainian heritage and are excited to continue expanding our brand around the globe. At MacPaw, we strive to create a welcoming and supportive environment for our team members, where open-mindedness, collaboration, and a drive to change the world are highly valued. Our values are at the heart of everything, guiding us when making day-to-day decisions. We make an impact, create an experience and stay human!

We're excited to take the next step in our journey and expand our business to a global brand. That's why we opened an Office in Boston, MA, this year. To help us achieve our goals, we're seeking a Brand Marketing Manager who will develop and execute an effective brand strategy. With the right strategy, we can increase our target audience's brand awareness, image, and reputation, ultimately driving business growth and success.

As a Brand Marketing Manager, you'll be the go-to person for:

• Develop and execute a brand strategy that aligns with our marketing objectives and target audience
• Conduct market research, analyze consumer preferences, and forecast industry trends to inform brand positioning and messaging
• Monitor competitors' activities and identify opportunities for differentiation.
• Plan and execute brand campaigns across various channels, ensuring consistent messaging and brand identity
• Manage budgets and allocate resources effectively to maximize brand impact.
• Collaborate with internal marketing teams and external agencies to develop creative assets and execute campaigns
• Establish and maintain brand guidelines to ensure consistent brand representation
• Monitor and analyze the performance of brand campaigns, providing timely reports and insights to relevant teams
• Stay updated with emerging trends and technologies in the industry, implementing innovative approaches to enhance the effectiveness of our branding strategy

The ideal candidate will have some or all of the following characteristics:

• 3–5 years of brand marketing experience, focusing on the tech industry
• Managing multiple digital acquisition and retention channels, including working closely with agency partners
• Expertise in developing and coordinating effective media strategies, reaching out to media outlets, implementing influencer marketing campaigns, managing social media platforms, and creating engaging content will be a plus
• Strong technical aptitude and a deep understanding of consumer behavior, utilizing data-driven insights to inform decision-making.
• Exceptional interpersonal skills and the ability to collaborate seamlessly with cross-functional and cross-cultural teams
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed, data-driven decisions