Digital Content Creator II

At ACT Your Work Makes a Difference

Education has power - a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better - we’ve never been more sure of our purpose.

ACT team members are part of an organization dedicated to an important mission: Helping people achieve education and workplace success. Advancing the mission internally, by helping team members achieve education and workplace success of their own, is core to our values.

We want our team members to have the well-being and confidence they need to do their best work. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible spending accounts, 403B with company contributions, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.

Work location: Remote

ACT Marketing is currently seeking a talented Digital Content Creator II responsible for helping to create and execute demand and lead generation campaigns that educate, inform, and facilitate brand engagement for ACT. The Digital Content Creator will focus on compelling storytelling in a variety of digital channels and formats to create an ongoing “conversation” that will elevate the ACT brand across market segments.

The ACT Marketing Team

ACT Marketing is part of ACT’s External Affairs business area. We are a mid-sized team of 25-30 professionals with varied skillsets and backgrounds. Some of our team values include honesty, authenticity, adaptability, vulnerability, and a commitment to continual growth and learning. Our team is divided into four subgroups including Brand and Creative, Marketing Strategy, Market Growth and Innovation, and Customer Touchpoints. We work across and within these teams to drive impact. We believe in setting realistic goals, testing hypothesis, failing forward, leading with data-informed decisions, and also trusting our intuition.

One of our recent hires shared:

“With the ACT Marketing Team, you never feel alone or like you’re working on an island by yourself. True collaboration lives here, and that’s from brainstorming to getting the job done. Every single person brings the latest knowledge and expertise to their area and is so committed to impacting the lives of students and their champions. This team strives to give our audiences the best experience possible and to let students know that we genuinely care about them and want to see them succeed! Working with this group is awe-inspiring every single day and so much fun!”

The Finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary in the range of $60,000 to $75,000. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity. This position is not incentive eligible.

What you will be working on:

• Work closely with the ACT brand team, designer, and developers to deploy messaging, experiences, and content relevant to a variety of core ACT audiences
• Work with a mix of words, images, videos, and other media to create content for websites, apps, and social media pages
• Drive audience-focused content that sets the stage for engagement with the ACT brand, message, and its corresponding products and holistic approach to educational pathways and success
• Write content including social media, email, ads, website pages, and other types of content that aligns with the ACT brand
• Work closely with the rest of Marketing and particularly the Customer Touchpoints Team to understand the capabilities of our digital communications platforms and to learn how to write and design content for best-use in these platforms and our social media communications team
• Supporting the creation and maintenance of a master editorial calendar and related responsibilities
• Collaborate with all social media stakeholders

Minimum requirements:

• A minimum of three years of marketing experience with recent specialization in digital, content, social media, brand management, and/or product marketing, as well as experience:
• Planning and creating marketing campaigns for digital channels including Web, email, social media, blogs
• Contributing to a content strategy that focuses on user experience being delivered in the right time, place and format
• Exceptional writing and editing skills, and the ability to educate other writers in best practices
• Ability to work collaboratively and develop productive relationships in a results-driven, team-oriented matrix environment
• Ability to work with a strong customer-focused mindset – deliver on time, communicate clearly, earn trust
• Strong organizational, analytical, decision making and planning skills and attention to detail
• Ability to prioritize and manage multiple projects simultaneously
• Ability to think critically about marketing performance, as related to business performance
• Ability to stay abreast of the latest trends and debate in key audience sectors and create content focused on the voice of the customer
• Ability to manage change, deliver and thrive in an environment experiencing change at a fast pace
• Skills and knowledge required for success in this position can be attained through experience, education (Bachelor’s degree in digital media, advertising, web or graphic design, or a related field), or a combination of both.

It’s a plus if you have:

• HTML, CSS
• Video editing capabilities

About ACT

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry—helping more people learn, better measure their progress, and improve their navigation through life’s transitions.

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We’re doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we’re all in this together.

We know transformation does not come without challenge. That’s why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!