Vice President, Herman Miller & Knoll Brand Marketing

Why join us?

Our purpose is to design for the good of humankind. Its the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.Vice President HM/Knoll Brand MarketingEstablish global brand strategy and positioning for Herman Miller and Knoll brands. Drive overall brand content and messaging through coordinated campaigns that align messages across multiple audiences in contract and retail channels. Provide strategic leadership for both the Herman Miller and Knoll Brand Marketing team to increase brand awareness, engagement and preference resulting in growth of the both brands globally.ESSENTIAL FUNCTIONSAlign Herman Miller and Knoll brand messages and programs to target audiences and business objective across channel, geographies, and audiences.Collaborates closely with Product Marketing Management team on launches and programs related to the release of new product.Drive global brand strategy for both brands. While a comprehensive strategy starts with the brand, this leadership role works in close partnership with MillerKnoll contract marketing, MillerKnoll Corporate marketing, Retail Marketing, HM Gaming, and MillerKnoll digital marketing leaders to enable and integrate our strategies, bringing brands to life with consistency across channels and groups.Collaborate with Corporate Communications team to establish social plan by channel and region, as well as media partnerships to promote products, ideas, and events for both brandsWorks in close collaboration with brand creative team and brand creative directors to build campaigns, ideas, partnerships, and content that further establish design leadershipBe an ambassador for both brands in the design community, to the media, and to internal stakeholders such as our sales force, retailers, and dealer partners.Lead a small team of generalists with knowledge in digital, marketing, media, product, and content to establish a seasonal promotional calendar for both brandsDrive preference for (and build equity in) Herman Miller and Knoll brands globally.Drive priority Herman Miller and Knoll brand messages via integrated campaigns, which are delivered in partnership with to channel marketing teams and global marketing services.Drive or extend social, collaborations, partnerships, and influencer strategy for both brands.Enhance brand heritage of both brands through storytelling via archives, events, and exhibitionEstablish, evangelize, and extend (in partnership with creative director) the visual/verbal center of the brand to include evolving chapters of brand guidelines that help our extended team execute flawlessly wherever the brand shows upEnsure HM and Knoll Brand Marketing activities are conducted within fiscally-accountable parameters that deliver on our financial commitments to our stakeholders. including financial management of cohesive brand budgets that owned by you but influenced by others.Integrate product messaging and campaigns across contract, retail, and specialist channels inclusive of launches, extensions, and promotions. This includes gaming, healthcare, and other key segments.Lead and be accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels, online and offline.Maintain brand standards and ensure compliance across all marketing and communications channels.Participates in Herman Miller/Knoll leadership team meetings, MK Global Marketing leadership team meetings, and Product leadership team meetings.Partner with executive leadership to ensure Herman Miller and Knoll Brand Marketing strategies and brand standards are in alignment with corporate goals. This position is a member of the Global Marketing Leadership Team, and participates in other Leadership Team activities as needed.Research and maintain knowledge of emerging design and culture, and industry trends, including understand relevant media, brands, influencers, museum exhibitions, and disruptors in the field of design and design thinking.Performs additional responsibilities as requested to achieve business objectives.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Education/ExperienceBS/BA Degree in Marketing, Business Administration, or related field.At least ten years of progressive marketing experience required with senior leadership experience preferred.Extensive experience in brand management and developing business driving marketing plans and brand building programs.Experience across all types of communication channels.Experience in leveraging data analytics and customer insights to inform marketing decisions and optimize campaign performance.Skills and AbilitiesBalanced skills across creative, design, and marketing, including experience working in close partnership with creative directors and partners.Proven experience in brand management, marketing and advertising communications in a direct leadership role.Strong ability to recognize great creative, relevant content, and overarching narrative needed to make a campaign both powerful and effectiveDeep understanding of brand development and multichannel marketing.Balance of agency management experience with deep exposure to performance marketing, on-line marketing and emerging marketing channels, along with corporate experience proving ability to navigate matrixed organizationsStrategic Brand Marketing experience, with significant work history building brand awareness, aligning desired perceptions, and increasing brand engagement, through a range of strategies and tactics.Proven ability to partner with creative team from beginning to end, aligning creative work via clear briefs and reviews. Ability to use broad business acumen and holistic perspective to see opportunities, risks and trade-offs. Must possess global business experience, be profit conscious, and proficient with significant P&L measures.Highly adept at leading through influence, and proven ability to deliver results via collaborative teams.Strong relationship and consensus-building skills necessary to manage projects in a complex matrixed environment. Demonstrated ability to lead, influence and work with all levels in the organization.Proven history of successfully driving key strategic initiatives within an organization beyond the immediate span of control. Ability to think strategically and execute tactically.Ability to build strong credibility and relationships at all levels internally and externally of the organization; must be able to represent the company effectively in a variety of settings and in diverse situations.Demonstrates excellent coaching, mentoring, and people development skills.Proven leadership ability with a demonstrated high level of integrity, and the willingness to accept responsibility and make decisions for expedient problem resolution.Demonstrated ability to effectively use office automation, communication, software and tools currently used in the HMI office environment.Successful experience with change management principles and demonstrated ability to drive and manage the change process from strategic planning through implementation and follow-thru.Demonstrated expert written/verbal communication skills, and a proven capability to present complex concepts in a concise and understandable way to a variety of audiences, including the highest level of the organization and senior executives externally.Proven track record in conceptualizing, implementing and managing an exciting brand vision and marketing plans.Exhibits high personal performance standards, the desire and ability to continuously learn and must be results oriented.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsMust be able to perform all essential functions of the position with or without accommodations.This position will be based in Holland, Michigan, New York, or Chicago, and requires physical office presence with flexibilityWho We Hire?

Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. Were committed to equal opportunity employment, including veterans and people with disabilities.A starting compensation range for this role is $195,800.00 - $261,350.00. Relevant salary considerations will include candidate qualifications and experience, other business/organizational needs and market factors . You may also be eligible to receive a geographic premium, annual discretionary incentive and equity awards which are subject to the rules governing these programs. The company offers a full spectrum of benefits including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Vacation and Parental Leave), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our associates.This organization participates in E-Verify Employment Eligibility Verification.