Associate Manager, Integrated Marketing

About The Job

Role Overview

The Associate Integrated Marketing Manager serves as a strategic partner to the Brand team, with oversight from the Integrated Marketing Manager or Senior Integrated Marketing Manager. This position will lead overall social / digital strategy for the brands assigned. This includes social strategy, content strategy, content development, influencer partnerships and opportunities to insert our brands into culture, right time engagement. This position will establish goals and KPIs per channel, per campaign initiative and develop regular reporting and optimizations based on results. This role is also responsible for driving understanding and application of social fundamentals.

In addition to a focus on social strategy, this position will also build and oversee the execution of marketing plans across the digital ecosystem achieving Brand-given business and marketing objectives.

This individual must have knowledge of multiple digital/social marketing tactics across multiple communication channels, must have a passion for social media, content, social culture, our brands, and the consumer.

This position is hybrid and can be based in either White Plains, NY or Broomfield, CO.

Scope of Responsibility

Integrated Marketing

• Manages the development of annual Integrated Marketing plans with a focus on digital, social, content, with oversight and support from the IM Manager
• Leads the integration for specific programs or initiatives (campaign extensions)
• Partners with Integrated Marketing Manager to develop Annual/Quarterly Digital Marketing Strategy in partnership with Brand
• Owns annual, quarterly, and monthly communications planning for the IM team in partnership with Brand and Agency stakeholders
• Takes an ecosystem wide approach to content, partnering with key agency and brand stakeholders to create and produce a content strategy
• Consults Brand, Media Agency & Media Connections on paid media recommendations, specifically social/digital
• Develops and maintains a strong working knowledge of key brand products, attend monthly business review meetings with senior management
• Develops a deep understanding of channels and tactics across the full eco-ecosystem and digital marketing landscape – media, sponsorship, PR, traffic, design, digital marketing, social marketing, community management, social listening, activation, inserting your brand in culture.
• Drives Digital/Social approach for Brand, developing a social strategy, content strategy and digital guidelines
• Develops annual Key Performance Indicators (KPIs). Ability to lead Monthly Digital Reporting.
• Represents Integrated Marketing team in response to Issues/Crisis management in partnership with Consumer Care/Connections team, Quality Assurance team and Public Relations team
• Stays up-to-date on digital marketing trends, constantly mining for opportunities to improve brand personality, engagement and growth across relevant channels, including opportunities for right time engagement
• Leads execution of various social and digital marketing tactics
• Creates or oversees creation of editorial content calendar inclusive of paid and organic plans, development of all content to be shared across digital channels
• Manages the day-to-day relationship with external community management team

Social Strategy

• Leads social strategy; working with a variety of agency partners, cross functional partners, and social platforms to develop social strategies and best practices for platforms, content, influencer/creators
  • Core to developing digital/social/content best practices for brand(s) assigned
• Social Listening/Trends lead
• Proposes right time engagement opportunities for assigned brand(s)
• Leading and managing digital strategy projects from start to execution, providing optimizations
• Stays abreast on the ever-changing social landscape, researching social trends and developing evolved best practices in social excellence
• Supporting high level of internal knowledge and awareness of social strategies through continuous training and innovation initiatives
• Expand digital, social and trends focus within the Integrated Marketing organization, and beyond
• Partners with Manager or Senior Manager to manage Enterprise SOWs – social specific
• Collaborates with other members of the Marketing Center of Excellence, specifically Integrated Marketing, Brand Design, Brand Purpose, Shopper Marketing and Media Connections

Agile

• Opportunity to flex to key business priorities, this role is not dedicated to a specific brand or brands. This role allows you to work across the enterprise, and across brands depending on business need and priority

Team Development

• Proactively manages personal development by initiating conversation with manager regarding feedback, career goals, understanding of strengths and learning opportunities as well as defining development plans + projects to provide growth opportunities
• Participates in broader Danone and Integrated Marketing team building and volunteering events

About you

Competencies And Skills

• B.A. or equivalent.
• Minimum 3 - 5 years in Social Strategy, Integrated Marketing– on either agency or client-side
• Experience with Social listening, social listening tools and reporting
• Experience creating content and analyzing/reporting-out results, leading paid and organic social strategy, leading Influencer partnerships, website and email marketing strategy
• Strong experience working with native social platform insights
• Strong understanding of Marketing Strategy and Consumer-centric Marketing frameworks preferred
• Ability to proactively and collaboratively work with others in a cross-matrix organization
• Strong written and verbal communications skills. Creative writing is a plus.
• Experience working with internal and/or external teams to produce video and photography assets
• Strong organizational and project management skills and ability to manage multiple projects and deadlines in a fast-paced environment. Flexibility to deal with changes and pressure.
• Ability to complete assigned projects simultaneously with direction from one or more team members
• Strong MS Excel, PowerPoint and Word skills
• Excellent knowledge of social platforms, more known platforms and up and coming social platforms
• A strong creative eye for aesthetics and branding
• Friendly disposition and positive attitude

The base compensation range for this position is $72,000 - $82,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

About Us

At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Horizon Organic, Two Good, Oikos, evian, and Happy Family. You’ll be part of the largest Certified B Corp™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world One Planet. One Health BY YOU.

Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

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