Digital Marketing and Public Relations Coordinator
We are turning up the volume in Music City and we want you to join our playlist! This is an exciting opportunity to be part of a dynamic team with Four Seasons Hotel and Private Residences Nashville.
The Opportunity
The Four Seasons Hotel Nashville seeks a Digital Marketing and Public Relations Coordinator to join our talented team! Don't miss this unique opportunity to be part of the world's leading luxury hotel company!
This individual will drive awareness of Four Seasons Hotel Nashville and its guest offerings through the planning and execution of campaigns in the online space including, but not limited to, all forms of social media, digital marketing and online reputation management. Works directly with the Director of Public Relations to assist with the implementation of public relations and marketing strategies including pitching stories, hosting media visits and tracking of all related efforts.
Responsibilities Include But Are Not Limited To
Social Media and Digital Marketing– 60%
- Responsible for conceptualizing and producing curated content (photography and videography) for use on official social media channels and digital environments, with direction from the Director of Public Relations, ensuring consistency with hotel and Four Seasons brand identity.
- Assist with other video and photo shoots at the hotel conducted by third parties.
- Manages and monitors the hotel’s presence on Social Media networks (primarily Instagram, Facebook, and Twitter) in conjunction with input and support from the Director of Public Relations. Responsible for community engagement on relevant social media channels.
- Responsible for driving collection and usage of User Generated Content.
- Initiate conversations and build relationships with digital influencers on a consistent basis.
- Manage on-line and social reputation for hotel and restaurants, manage content and implementation for all (integrated) social media initiatives and web content with retained PR Agencies and Contractors.
- Contribute regularly to Corporate social media initiatives and implement local social media partnerships for cross-promotional opportunities.
- Manage social media analytics, monitoring tools and report results and findings.
- Prepare monthly Social Media Report.
- Read industry and social media news and training materials provided by Corporate and/or corporate agencies.
- With direction and assistance from Director of Public Relations, update and maintain property website, mobile app and external booking engines within the corporate standards and maintain current image library and video footage to maximize media coverage.
- Act as web contact for hotel divisions and Corporate Web Team in conjunction with the Director of Public Relations.
- Monitor the hotel’s presence on all relevant websites, including review sites such as Revinate, Google, Trip Advisor, Facebook, Yelp, etc., ensuring content is accurate and updated.
- Work closely with internal departments to resolve customer service issues raised in digital spaces.
- Create and coordinate email marketing to local email lists through our Four Seasons programs with input and support from the Director of Public Relations (LMLM)
- Ensure leads and potential business opportunities are flagged and followed-up on by appropriate individual.
- Ensure all relevant news is shared through these networks with channel-appropriate content.
- Facilitate media requests, interviews, photo shoots, maintains press clippings and media lists.
Public Relations/Marketing- 30%
- Work with PRD to provide media with relevant hotel news, digital assets, and pitches.
- Attend PR/F&B/Spa marketing meetings as well as other meetings pertinent to promotions.
- Attend hotel promotional events as needed.
- Assist with planning and implementing related media coverage and promotions.
- Produce weekly and monthly reports as needed for in-house team, owners, corporate office and Director of Public Relations and PR Agency/Contractor.
- Conduct media and influencer property tours and develop itineraries as needed.
- Maintain excellent vendor relationships and supervise projects, particularly graphics, printing, tracking ad schedules and others as needed.
- Create presentation materials for marketing and budget presentations, as well as owners’ meetings.
Additional Functions – 10%
- Assist with all guest inquiries within the sales and marketing department, including general administration and assisting with site inspections.
- Assist with the development of all direct sales presentation material for both travel industry and group sales.
- Proofread all marketing material, including collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
Desired Skills And Experience
- College graduate preferred.
- At least two years of social media and digital marketing experience; public relations and hospitality experience desirable.
- Photography / videography experience specific to lifestyle / social media.
- Excellent writing, presentation, and communications skills, with a keen sense of quality and inventive mind set.
- Detail-oriented and well organized with solid project management capabilities.
- Excellent communication and customer service skills
- Microsoft Office, Canva and Adobe Illustrator proficiency.
About Four Seasons Hotel & Private Residences Nashville
A soaring new landmark on the Nashville skyline, Four Seasons pays homage to the city’s creative spirit. 40 stories high, with 235 keys (42 suites) and 143 residence units, the property is located in the upmarket neighborhood of SoBro where floor to ceiling windows provide unobstructed downtown panoramic views. The hotel will feature 19,200 sq ft of meeting space, a Southern Italian restaurant, a luxury spa, and an outdoor pool deck.
Service Culture
Currently operating 122 hotels and resorts, and 48 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards. Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride, and satisfaction in what we do.
What To Expect
- Dynamic Employee Culture where you are encouraged to be your true self!
- Inclusive and diverse employee engagement events all year-round
- Competitive wages and benefits (Medical, Dental, Vision, Employee Assistance Program, and 401k Retirement Plan) as well as Vacation & Holiday Pay
- Sick Pay, Disability Coverage and Life Insurance
- Exclusive discount and travel programs with Four Seasons Hotels and Resorts
- Complementary Uniforms and uniform care
- Complimentary Employee Meals
- Comprehensive learning and development programs to help you master your craft.
- And so much more!
Visa Requirements
Authorization to work in the United States is required for this role.
FOUR SEASONS HOTELS & RESORTS
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. The deeply instilled Four Seasons culture is personified by its employees – people who share a single focus and are inspired to offer great service. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating every one we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
Learn more about what it is like to work at Four Seasons, visit us:
