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Posted September 06, 2023
SharkNinja

Marketing Specialist - Shark (Corded)

SharkNinja
Needham, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

  • Marketing Specialist - Shark (Corded)

The Marketing Specialist for the Shark Corded category will be an integral member of the brand marketing team that helps develop and manage global go-to-market market plans that drive high growth and consistency in message across all regions and channels (i.e., Packaging, Advertising, PR, Influencer, Social/Content Marketing and Web Properties, collateral, trade etc.). The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, creative problem solving, a strong sense of ownership, and desire to work on one of Shark Ninja's largest global categories.

Responsibilities:

  • Collaborate with the Product Development, Creative Services and Marketing Services teams to drive the execution of brand building communication strategies and go-to-market plans for new products in the US, Europe & Asia including asset management for both NPD and legacy products.
  • Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand and that will drive high purchase intent.
  • Support creative briefing and execution all marketing launch assets including storyboards, lifestyle photography, packaging, in-store merchandising, digital content, PR activations & more.
  • Manage creative development processes (i.e. timeline, approvals, protocols).
  • Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, and identify synergies to drive consistency in global messaging.
  • Become an expert in the category - understand price, positioning, competitive landscape, and market needs. Translate category insights into marketing actions and track against progress and validation.
  • Analyze key business drivers, competitive trends, direct competitors' success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions.
  • Communicate the value proposition of the products to the sales team and develop the sales tools to support the product sell-in process to retailers.

Key Functional Skills/Knowledge:

  • Strong communication skills - ability to deliver effective presentations to all levels of management
  • Project Management skills - ability to manage several projects in parallel, navigating a global x cross-functional matrix
  • Attention to detail- can coordinate timelines & deliverables to ensure accuracy and consistency across all consumer-facing materials
  • Ability to synthesize complex product features into compelling and desirable consumer benefits
  • Proficiency in PowerPoint and Excel
  • Influencing, conflict resolution, and creative problem solving.
  • Ability to develop strong cross-functional relationships.
  • Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.

Education and Experience Requirements:

  • Bachelor's degree (preferably in marketing or communications) or equivalent experience
  • 1-2 years prior Marketing experience
  • Consumer-packaged goods experience preferred

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

  • Lead us to be "RARELY SATISFIED"
  • Make things better each day; "PROGRESS OVER PERFECTION"
  • Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"
  • Deliver something great; "WINNING IS A TEAM SPORT"
  • Be clear and honest, "COMMUNICATING FOR IMPACT"

Explore SharkNinja on our social channels:

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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/can... do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by state or federal law. SharkNinja will consider reasonable accommodations consistent with federal, state, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture.