Assistant Manager, Social Media

ASST. MANAGER, SOCIAL MEDIA– CERAVE US

L’Oréal Dermatological Beauty Digital Team

In the L’Oréal Dermatological Beauty division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Skinbetter Science) lead the way in skincare innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

Key Responsibilities

The Social Media Assistant Manager will be a key member of the CeraVe Digital team, playing an instrumental part in the strategy, execution and optimization of CeraVe’s presence across paid and organic social media. Reporting to the Social Media Lead, this role will be responsible for assisting with content strategy and asset development, calendar management, paid social campaign content/setup and ongoing reporting and analysis to inform future programs.

The position will work collaboratively with the marketing and media teams, as well as cross-functionally with other key brand stakeholders as well as external teams (global/DMI, CDMO, agencies, creative partners, etc.) in support of programs and product launches to drive the success of the business. Existing skincare knowledge or a high level of interest within the métier is key to success. They should have an eye on the marketplace and an understanding of social content that resonates in the US, with a knack for identifying emerging trends and clear understanding of reporting on metrics related to social KPIs.

Organic & Paid Social Media

• Assist in managing agency focused on social strategy and community management
• Organize social content calendar & feedback against US business objectives, while ensuring that all product claims are legally compliant.
• Liaise with community management agency, CCC, labs, legal and marketing to generate approved responses to customer service inquiries
• Work effectively with cross-functional teams (including but not limited to Media, PR/Influencer, Marketing and DMI teams)
• Oversee brand community engagement across channels
• Prepares assets and develops content to achieve paid social goals, as briefed by the media team

Digital Content

• Assist with asset management for the digital team (OPERA, internal & external)
• Understand the brand’s unique medical positioning and stay true to brand equity through all digital and social content
• Liaise with social content agency to ensure briefs are submitted on time, production timelines & final asset delivery are completed quarterly.
• Work with manager to identify emerging social trends & brief designer on content with brand voice to animate non-launch/in-market products
• Work with manager as day-to-day contact for creative partners (internal & external) for content development, delivery and asset management
• Consolidates and coordinates creative feedback on behalf of the CeraVe digital and marketing teams on all campaign content
• Develop consumer-centric content, partnering with production companies and internal stakeholders to enhance the brand’s presence on social
• Assist in managing creator campaigns in collaboration with CeraVe Influencer lead, media, and other cross functional teams (internal & external)
• Assist on set of all social shoots – both video and photo with duties including prop + production assistance, wardrobe, casting + BTS captures.
• Collaborate with cross-functional partners from global, marketing, media, and PR/Influencer to amplify and support tentpole campaigns

Reporting & Analysis

• Work with manager to create monthly reporting template - reporting to all teams on KPI’s, audience growth, engagement, etc.
• Perform social listening to monitor brand’s net sentiment. Identify relevant conversations and communities to engage with to increase favorability.
• Utilize Netbase for trends tracking to inform larger Marketing team of opportunities to create nimble social content based on rising and declining trends in products, ingredients, etc.
• Understanding of LUSA dashboards and reporting for digital team meetings

Job Requirements & Qualifications

• Bachelor's degree required, preferably in communications, marketing or business.
• 1-2 years’ experience in Social Media & Content Development for a brand (in-house or agency)
• Skincare experience and interest in fields related to health, beauty and dermatology preferred
• Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects.
• Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment.
• Strong communication skills and extraordinary collaborative team spirit with ability to navigate complex team matrix.
• Excellent problem-solving ability.
• Professional and diplomatic style with a positive manner, attention to detail and a ‘can do’ attitude.
• Professional communication skills to work closely with internal teams and agency partners.
• Excellent written skills, with attention to detail.

What’s In It For You

• Salary Range: $81,300 - $113,000
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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