Marketing Partnerships Director

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About The Opportunity

As the Marketing Partnerships Director at Win Brands Group, you will lead and drive our paid search initiatives across our portfolio of brands. Reporting directly to the Senior Director of Acquisition, you will be responsible for developing and executing comprehensive paid search strategies. This role requires a seasoned professional with 5+ years of experience in paid search management, who can provide strategic direction, lead a team, and deliver exceptional results.

What You'll Do

• Develop and execute comprehensive Affiliate and influencer program strategies, leveraging these channels to enhance brand reach and revenue.
• Lead the Affiliate and influencer teams, offering guidance, mentorship, and fostering a culture of collaboration and innovation.
• Cultivate and nurture strong relationships with partners, ensuring alignment with brand values and objectives.
• Collaborate closely with cross-functional teams, including brand management, content, and analytics, to create cohesive marketing strategies.
• Drive continuous optimization of partnership campaigns, monitoring performance metrics and making data-driven adjustments.
• Analyze campaign data to extract insights, inform strategic decisions, and present regular performance reports to leadership.
• Establish KPIs to measure partnership effectiveness, offering insights into achievements and areas for improvement.
• Stay current with industry trends and emerging tools to enhance and innovate partnership strategies.
• Spearhead the expansion of our partnerships team, focusing on hiring and developing top-tier talent.
• Develop long-term partnership strategies and present them through well-structured partnership plans.

What You'll Bring

• 7+ years of progressive experience in marketing partnerships, with a strong focus on Affiliate marketing and influencer collaborations.
• Proven record of creating and executing successful partnership strategies that drive brand visibility, engagement, and revenue growth.
• Exceptional leadership skills, able to motivate and lead a team of partnership professionals.
• Deep understanding of performance metrics such as conversion rates, ROI, engagement metrics, and the ability to translate data into actionable insights.
• Proficiency in managing Affiliate marketing platforms and influencer collaborations, with a keen eye for optimization opportunities.
• Collaborative mindset, capable of effectively working with cross-functional teams to align strategies and maximize results.
• Strong analytical abilities, critical thinking, and problem-solving skills within a dynamic environment.
• Excellent communication skills, both written and verbal, to present complex partnership strategies and results to stakeholders at various levels.
• Proven experience in developing and nurturing successful partnerships that drive innovation and growth.
• Familiarity with affiliate network platforms, influencer management tools, and performance tracking technologies.

What We Offer

• An exciting role within a growing team and company.
• Highly competitive healthcare plan, including full coverage for your family.
• Flexible working arrangements, including remote work and a stipend to set up your home office.
• Paid time off to vote as part of our membership to Time to Vote.
• A diversity program that includes a monthly forum.
• Monthly paid time off for volunteering.
• An annual stipend for external learning and development opportunities.
• Access to resources supporting your financial well-being, including a financial planner.
• Mental wellness benefits, including a subscription to Calm and access to online sessions with therapists and psychologists.

About Us

At Win, we acquire exceptional, customer-focused companies with a proven track record, then work with our team of world-class experts to take them to the next level. So, instead of trying to scale alone, every brand that joins Win becomes part of a ready-made community and instantly benefits from decades of expertise, as well as pooled resources, shared operational costs, and economies of scale.

It's a tried and trusted model that we've implemented across a broad but carefully curated portfolio spanning everything from customizable apparel and fitness accessories to home fragrances and pet products. But no matter the market, our businesses all share three things in common: an obsession with making their customers happy, a category-defining brand, and clear growth opportunities.

if you are a dynamic professional looking to have an impact on some of the most exciting brands on the market - Let's start a conversation.

Win is an equal opportunity employer that celebrates the diversity of our staff and inclusive work environment. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don't hesitate to reach out!

CALIFORNIA RESIDENTS

If you are applying for this role, and reside in California, please read our CCPA notice to understand what data we collect and how we'll use it (don't worry, we'll never sell your data)