Marketing Coordinator, Branded Events - ReedPop

ReedPop produces some of the biggest pop culture events in the world and this job plays an important role in bringing those experiences to life.

As our Brand Marketing Coordinator, you will work directly with the Marketing and Events teams, as well as our key contacts, to drive brand awareness, attendee acquisition and attendee retention for our portfolio of branded events, including Star Wars Celebration, MagicCon, and more.

Our ideal candidate is a results-driven marketer, a creative thinker, and a solution-seeker -- someone who can deliver results across marketing projects from ticket on-sale campaigns to the onsite fan experience and beyond. We’re looking for someone with strong consumer-facing copywriting skills and incredible attention to detail.

You’ll have the opportunity to craft marketing plans that cover digital, traditional, influencer, guerrilla, and word-of-mouth marketing for highly engaged audiences. We are looking for someone excited about the events we produce and creating once-in-a-lifetime experiences for our fans.

Responsibilities Include

• Work with the Senior Marketing Coordinator and Marketing Director to implement the marketing, branding, and PR strategy for our branded events.
• Collaborate with branded partners, such as Lucasfilm and Wizards of the Coast, on key event announcements.
• Work with key partners and the event teams to create and manage a comprehensive social media plan focused on selling tickets, fan education, merchandise sales, and fan engagement.
• Write, design, deploy, and track weekly e-mail newsletters.
• Regularly update copy, images, and announcements on the event websites and maintain, update, and monitor social media accounts.
• Develop marketing partnerships in the local markets and surrounding markets to drive awareness and ticket sales.
• Work with the Senior Marketing Coordinator to maintain mobile app development and digital marketing asset creation, delivery, and strategy.
• Learn about different brands and create inspired content based on brand entity.
• Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet established time frames.
• Stay up-to-date on industry trends and best practices, and identify opportunities for innovation and differentiation.
  

Required Skills And Experience

• Demonstrable experience in marketing consumer products, event marketing, or related experience is required.
• Excellent copywriting and communication skills, with the propensity to communicate clearly and effectively across a variety of channels.
• Professional level knowledge of relevant social media platforms (including but not limited to Facebook, Instagram, X/Twitter, YouTube, and TikTok) and email marketing.
• Experience and knowledge in paid marketing (social media, email, display, and search advertising), brand positioning, and/or marketing analytics.
• Experience and knowledge in email marketing tools (Eloqua, MailChimp Constant Contact, Hubspot, etc.)
• Ability to travel 6-8 times per year domestically and internationally as needed to work onsite at our events. If you aren’t willing or don’t enjoy traveling, this is not the job for you.
• Organized, detail-oriented, and proactive with a strong sense of ownership and a true passion for the brands we work with, fan communities, and pop culture.
• Resourceful and willing to find creative solutions that will help you achieve your goals.
• Able to adjust and thrive within a fast-paced work environment with unpredictable deadlines and schedules.
• Must be highly collaborative with a “We” not “Me” mentality. Be flexible in your viewpoints, always looking for the greatest ideas, and ready to be an advocate for ideas other than your own.
• Secure enough in yourself to be able to ask for help, say “I don’t know” and always learn from your mistakes.
  

Desirable Skills And Experience

• College degree or equivalent experience in Marketing or a related field .
• 2+ years of experience in the marketing and/or communications field.
• Experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop). Canva knowledge is a plus!
• Ability to work flexibly on different events and projects. ReedPop can be very collaborative, so you may be asked for work on additional Reedpop events or projects if bandwidth allows.
  

About ReedPop

As a global pop culture events and media business, ReedPop has an extensive stable of respected events, editorial websites and video channels. These range from mainstream digital brands such as Eurogamer, to more specialist sites dedicated to PC, board games and pop culture. Our live events include New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, Star Trek Mission, C2E2, and over a dozen more.

Our success has come from creating authoritative, trusted content for global audiences, whether that be via written word or video across any of our digital sites and channels, or at live events where we create amazing experiences for our fans alongside opportunities for our exhibitors and sponsors to grow their businesses.

Working at ReedPop is a unique experience and an awesome opportunity, allowing you to fully immerse yourself in your passions while building a career that lets you work on the things you love. We are fully committed to embracing diverse talent and opinions and creating an inclusive work environment for all our people.

Please visit www.reedpop.com to find out more.

Apply

If you can demonstrate that you have the passion and knowledge to take on the role described above, we’d love to hear from you!

We have a Norwalk, CT, office location where this role is based, which can be hybrid with at least 2 days a week in our office.

Please consider uploading a cover letter along with your application, as we’d love to hear more about your interests and career ambitions, in addition to the usual career summary found in a CV or resumé.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVg... .

Please read our Candidate Privacy Policy.