Director of Global Social Marketing & Content-Fenty Beauty

POSITION SUMMARY

As the Director of Global Social Marketing & Content for Fenty Beauty, you will be responsible for developing and implementing comprehensive social media and content strategies to enhance brand awareness, engagement, and drive growth for Fenty Beauty. This role requires a creative and strategic thinker who can lead a team, collaborate with cross-functional departments, and stay on top of emerging trends in social media and content marketing.

You will lead the creative & strategic vision for the Social teams based on forward thinking cultural trends, social & platform insights and data, and the evolving consumer and social landscape to stay at the forefront of the digital world. This role is highly collaborative and cross-functional, requiring work with multiple brand stakeholders, including Influencers, Brand Management, Product Development, Education, Creative, International and Brand Marketing.

This role is “part art and part science” – requiring strong analytical prowess, expertise in the beauty & skincare space, combined with passion for social media, influencers and disruptive content.

The ideal candidate will be consumer-obsessed, passionate about social content and highly creative, maintaining a high bar for aesthetic & quality. This role will be immersed in bringing the Fenty Beauty brand DNA to life across all social marketing touch points, for our target audience.

RESPONSIBILITIES

· Lead the development & execution of best-in-class organic social strategy and campaigns across all platforms, content curation, community management and influencer marketing to support overarching brand strategies

· Drive global social content strategy using consumer insights and learnings, provide a data-driven model to regional teams to drive local initiatives

· Partner closely on overall content recommendations for vehicles outside of social

· Ensure regional social strategies are aligned with global strategy and executed according to global direction

· Create and deliver the ‘brand social playbook’ that clearly states the role of brand social for the brand

· Provide organic social content guardrails/guidance to regional marketing teams

· Oversee, lead and execute (when necessary) content creation and curation process, including briefing in social photo and video shoots (including photo and video shoots) for organic and paid social based on product storytelling, identifying relevant and elevated User Generated Content for the channels

· Maintain pulse on culture to constantly create innovative, disruptive campaigns

· Develop social calendars that drive impact for both core and new product launches that deliver big, engaging ideas, brand aesthetic, reach and buzz both on our platforms and beyond

· Oversee and lead data tracking, insights, analytics platforms and competitive landscapes to continuously refine and improve strategies

· Be a strategic, thought partner cross-functionally within the Marketing team, as well as with Creative, Brand Management, Digital and International teams to drive strategy, solicit input and derive insights to strengthen ideas

· Manage and inspire the team, providing creative inspiration & vision, insights and context to help shape bigger ideas to drive the business

· Serve as a thought leader in Social Media and share best practices, general guidance and the implications of platform updates with broader teams. Be passionate, curious, and synthesize learnings into best practices to maximize exposure across owned and social/shared platforms

· Manage annual organic social budget, forecasting, planning and tracking to optimize spend based on business objectives

· Maintain pulse on culture, emerging influencers and content creators to constantly source new partners, align on concepts and negotiate budget and timeline directly

· Drive budget and negotiations across the team

· Partner with ecommerce team to support direct sales-driving initiatives

· Devise community management strategy and structure to maximize consumer connection

· Create both short-term and long-term strategies to proactively support and react to the

REQUIREMENTS

· 7-10 years in Social Marketing

· Exceptional Leadership Skills (proven experience managing, inspiring and leading a team)

· Passion for the beauty industry

· Bachelor’s Degree - in Marketing, Communications, Social and/or or PR preferred

· Proven track record / portfolio of ideating and delivering social campaigns that drive impactful results

· Deep understanding of social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest…and what’s next

· Passion to quickly source and embrace the latest in digital and social technology to keep up with the fast-paced, evolving digital world

· Strong creative eye for beauty content

· Strong qualitative and quantitative analytical skills to hone in on insights, including the ability to interpret social insights and data and translate it into actionable business results

· Flexible and positive attitude; able to work independently and within teams and thrive in fast-paced, evolving environment

· Must have curious mindset with passion to continuously test, learn and push the boundaries to drive innovation and disruption

· Must be collaborative, agile, accountable, kind, and welcome change

· Familiarity with social media management tools: analytics and scheduling platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).

· Experience with community management and social engagement

· Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice