Director of Global Influencer Marketing

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

Who You Are:

As the Director of Global Influencer Marketing, you will be a part of an innovative, fast-paced team dedicated to producing exciting and engaging experiences that reflect Supergoop!’s brand values. Bringing your creative and analytical skills to the position, you will be responsible for the ideation, planning, and execution of the vision for influencer marketing and complementary 360 campaign strategy to expand brand awareness and drive engagement, acquisition, and retention. Leading cross functionally across teams such as Marketing, Social Media, Product Development, Retail and Brand DTC you will contribute an in-depth understanding of the influencer landscape and effective influencer-first content, driving brand love and brand affinity through a data-first approach. You will lead big picture strategic thinking focused on business and brand-awareness drivers, developing and communicating with an analytical based approach and data-informed decision making This position is global in scope and requires someone who has a passion for influencer marketing, analytics, and new social platforms. You will report to the AVP of Global Brand Marketing.

Responsibilities:

Your responsibilities will include but are not limited to:

• Architect and oversee paid and organic influencer marketing strategy for all key product launches and develop big picture, “always-on” strategy for ongoing, evergreen marketing campaigns as well as brand and retail moments
• Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications
• Manage and lead all paid partner partnerships and campaigns, owning all aspects of the process including contracts, negotiations, talent and content briefing and final delivery of content
• Support and oversee key influencer, consumer and brand events and experiences, ensuring activations are supported through key influencer partnerships
• Create a disruptive organic mailing strategy, overseeing campaign mailer ideation, new influencer outreach and daily send outs
• Drive strategy, process and oversee 360 influencer led paid social content. Partner with paid media and organic social team to develop engagement-driving and revenue-driving content. Partner and liaise with commercial teams (Direct to Consumer (DTC) and retail) to build revenue-driving and storytelling influencer partnerships that support the key business goals
• Oversee brand’s VIP and Celebrity programming, identifying up and coming talent and building relationships on behalf of the brand
• Utilize influencer analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming
• Provide comprehensive global influencer toolkits for international guidance and implementation including but not limited to Influencer and Partner Guidelines, Briefs, Tools/Collateral, Mailers. Support international market influencer planning and act as a liaison to HQ for go to market influencer strategies
• Reinvent and rethink “how things have always been done” - continuously propose fresh creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo
• Develop standards, expertise and best practices within paid and organic Influencer to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer marketing department, create and implement processes and timelines and own big picture 360 go to market strategy
• Define and manage goals and KPIs for influencer, ensuring they are being met and scaled.Progress our rigor around analytics to better understand our marketing impact/efficiency with organic and paid programming.
• Manage monthly and quarterly analytics reporting process inclusive of retailer, global, marketing campaign, influencer social media results and provide insights, recommendations, and track against KPIs
• Collaborate with Brand Marketing, PR/Influencer and E-commerce teams to execute integrated campaigns across paid, earned and owned channels and to ensure that influencer strategy is aligned with brand priorities
• Work hand in hand with creative to develop compelling and engaging brand assets to drive new launches, support core hero products and bring brand storytelling to life
• Develop and mentor direct reports

Qualifications/Experience:

• 8-10 years of relevant work experience in communications, influencer marketing and PR or related role including direct experience owning and operating high-growth influencer programs
• Experience in beauty or skincare space required, international experience preferred
• A deep understanding of the social media and digital communications landscape, their unique audiences and how to use them to maximize branding and marketing efforts; a general understanding of digital marketing and affiliate marketing
• An ability to manage valuable relationships and collaborate with both internal and external partners
• Have a strong aesthetic judgment; can convey ideas in a clear and precise way without losing the essence of the brand; have a solid understanding of the brand demographic and what style of content will work best with the brand’s overall aesthetic.
• Strong organizational skills, detail oriented; ability to multitask and work in a fast paced environment, creative, initiative driven self-starter who can take an idea and run with it.
• Excellent communication skills
• Understanding of global/regional differences
• Exceptional time management skills and interpersonal relations
• Experience with analytics software, content management systems and SEO tools
• Must be comfortable working in a fast-paced, highly collaborative environment while working on multiple projects simultaneously
• This position is on a hybrid office model and will require being in our NYC office multiple times a week

Salary: $135,000 - $150,000

Supergoop! shines bright for you and offers full-time employees:

• Comprehensive Health Benefits
• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.