Manager, Activations

Do you have a passion for Social strategy? Are you interested in joining a growing and critical team? Do you get excited about working to increase brand relevance? If so – this role could be the right role for you!

The Social Strategy, Activation & Content position will be responsible for developing the strategy for all social and paid digital channels. The team is responsible for delivering a branded experience on social channels and via mint moments (brand activations) that increase social engagement, drive buzz, and increase brand relevance. This position will be responsible for setting an annual Influencer strategy and executing that strategy annually. This position will direct the work of the social media agency to ensure all work is on strategy and hold the agency accountable to improve social engagement.

By Applying to this posting your resume will be reviewed for the following Positions:

• Activations Associate Manager - Buffalo Wind Wings (Sits in ATL)
• Activations Associate Manager – Arby’s (Sits in ATL)
• Manager, Activations - Jimmy John's (Sits in ATL)
• Sr. Manager, Activation & Social – SONIC (Sits in ATL)
  

Responsibilities

• Development of annual brand engagement and social channel strategy by channel for existing and emerging channels
• Responsible for the development of all social & digital content including mint moments, social bridge campaigns, and LTO+
• Weekly agency communications to ensure alignment across partners
• Work cross-functionally with the Go to Market Committee
• Lead contact with the social media agency
• Development of influencer strategy & activation
• Manage Social production process to ensure quarterly production of any social-only content including management of budget
• Monitor and report on analytics across social & digital channels
• Active participant in the Go to Market Committee
• Work cross-functionally with Media, Brand, and Digital Strategy teams
• Actively meet with all social partners to ensure we are developing content that meets their platform best practices
  

Education And Experience Qualifications

• 4-year degree in marketing or a business-related program is preferred for all positions
• Sr. Manager-level candidates should have 7-10 years of relevant experience
  

REQUIRED KNOWLEDGE, SKILLS, Or ABILITIES

• Relationship management skills
• Team player; collaborative, trustworthy –
• Excellent oral and written communication skills
• Ability to set goals, determine priorities, plan, organize, and follow through on assigned responsibilities
• Excellent project management skills
• Ability to make recommendations and decisions in a timely manner
• Ability to work independently and as a member of a team.
• Ability to work effectively in a fast-paced, ever-changing environment.
• Time management skills
• Flexibility to work within an open-concept office environment and within established guidelines
  

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.