Social Media Manager

The Social Media Manager is responsible for devising, executing, and optimizing high-impact social media strategies across both organic and paid channels for our Medical Spas in Utah, Idaho and Florida. This role uses their creativity to produce captivating visuals and craft persuasive copy that not only promotes our brands and esteemed esthetic services but drives substantial sales growth for our clinics. While utilizing key social media trends, the Social Media Manager works toward viral content, expanding our audience reach, and solidifying our position as an industry leader. As an exciting opportunity in a growing industry, they will be key in establishing brand identity and driving growth on our social media channels.

Our brands can be found here: elase.com and theamaramedspa.com

Essential Skills and Abilities

• Creative storyteller and producer who brings ideas to life through compelling and innovative visual stories.
• Tenacious and resourceful marketing skills that thrives in hyper-growth environments.
• Must have a constant pulse on social media trends, landscape changes, creative best practices, and how other top companies utilize social media.
• Proven ability to extract insights from data and proficiency with Google Sheets or Excel.
• Is comfortable working remotely and balancing the motivation, technical, and communication aspects of doing so.
• A team player with great communication skills with all levels of seniority.
• Expert attention to detail especially as it relates to spelling, tense, and key language skills.

Responsibilities

• Manage all brand’s social media channels and produce creative content for organic and paid social campaigns.
• Grow our audience and engagement across existing brands' social media channels (Instagram, Facebook, Threads, TikTok, Pinterest, Youtube, X “Twitter”) and support a roadmap for potential expansion into emerging channels.
• Manage day-to-day community management on our social media platforms - help define strategy, schedule and publish content, engage with our audience, and maintain quick responses to interactions with our brand.
• Develop compelling and educational content daily through various methods, including using Canva, UGC, videos, photo editing tools, influencer content, and working with photographers.
• Spotlight our injectors, staff members, and services by conducting interviews, creating treatment videos, testimonials, and new hires.
• Define social brand voice and ensure brand guidelines are followed in all social media content creation.
• Grow and evolve our influencer program, cultivating valuable partnerships, coordinating treatments, and maximizing brand reach and lead generation.
• Find and develop business partners for giveaways and occasionally attend key company events.
• Efficiently oversee the social media calendar and design a process to gather compelling footage and photos from the teams in our clinics.
• Coordinate with the regional Marketing teams to promote integrated campaigns.
• Regularly analyze social media performance metrics, generate reports, and utilize insights to optimize strategies and drive better results.
• Utilize a social listening tool to identify content opportunities and influencers.
• Staying up-to-date with the latest social media trends, algorithm changes, and best practices to ensure the brand's content remains relevant and effective.
• Maintain and monitor brand presence on review sites: Yelp, Google My Business, RealSelf and emerging review sites.
• Follow brand guidelines and conduct creative tests.
• Problem-solve, meet deadlines and deliver with quick turnarounds.
• Other duties as assigned

Education and Experience

• Bachelor's degree required, emphasis in Marketing, Communications, Business, or a related field preferred
• 3+ years of experience working in marketing/social media space, or journalism required
• 1+ years of experience producing and testing creatives and copy for paid social campaigns required
• Understanding of/passion for the healthcare, beauty, or wellness industries required
• Knowledge of (or experience in) medspas or similar industries preferred
• Excellent web and computer skills in Google, Microsoft, etc required
• Excellent, proven copywriting skills required
• Experience with influencer marketing or eagerness to learn
• Experience in analytics and social publishing platforms (e.g., Sprout Social, Hootsuite, Hubspot, Later, Google Analytics, Facebook Insights, etc.)
• Graphic design skills and experience using Canva and/or Adobe Creative Suite.
• Video Editing Skills with Canva, Adobe Premiere Pro, or other apps.
• Experience with collaboration and workflow tools (e.g., Slack, Google Drive, One Drive, Trello, Smartsheets, etc.)

The Fine Print

• Position is predominantly remote with requirements to travel to our locations in Utah and Florida (additional states may be added based on company growth) typically once per quarter
• Applicants must reside in Utah, Idaho, Colorado, Minnesota, or Florida
• Final applicants may be required to participate in a small creative project
• Submission of a website or portfolio is not required, but preferred
• Full time, exempt, 40 hours per week
• $70-$80K annual base salary
• Incredible company benefits including health, dental, 401K and MedSpa service discounts
• Paid Time Off and Paid Holidays