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Posted September 12, 2023
Beauty Industry Group

BELLAMI - Influencer Manager

Beauty Industry Group
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Description

As the Bellami Influencer Manager, you will play a pivotal role in shaping and executing influencer strategies that amplify our brand presence and engagement across various platforms. You will be responsible for managing paid influencer campaigns, developing influencer partnerships, overseeing content creation, and driving strategic initiatives. Your expertise will be instrumental in fostering valuable relationships with influencers while aligning their content with Bellami's brand identity and objectives.

This role is located in Woodland Hills/Chatsworth, California. A flexible working schedule will be arranged with your manager; however, the expectation will be to come to the office 3 days per week.

Requirements

  • Identify and cultivate relationships with new influencer partners, negotiating contract terms, and defining deliverables to align with campaign objectives.
  • Manage all aspects of influencer collaborations, including tracking asset delivery, briefing development, visual direction, content review, and adherence to best practices.
  • Conduct client calls, create comprehensive call reports, and establish project timelines to keep stakeholders informed and aligned.
  • Collaborate closely with the Growth Marketing Manager to oversee the Affiliate programs, promo codes, benchmarking, promotions, and daily management.
  • Lead the execution of paid influencer campaigns, ensuring seamless delivery of content for both Bellami Consumer and Pro accounts.
  • Develop a strategic structure for sourcing influencers, including agencies, cold outreach, existing content creators, and influencer platforms, etc.
  • Strategically evaluate influencer-generated content to ensure alignment with brand guidelines and business objectives.
  • Analyze, measure, and report on influencer activities during and after engagements to optimize future initiatives, and deliver regular performance reports to key stakeholders.
  • Maintain and optimize an influencer database portal, supervise influencer teams to meet monthly and quarterly KPIs for global projects, and closely monitor channel KPIs against targets to manage budget and resources effectively.
  • Collaborate with the Senior Social Media Manager to develop influencers' content calendars for Instagram, Facebook, TikTok, Pinterest, and YouTube.
  • Devise strategies with influencers to support product launches and seasonal campaigns, ensuring a cohesive brand message while overseeing the project management for PR boxes and influencer events.
  • Explore and initiate co-branded partnerships.
  • Continuously generate innovative ideas to maintain competitiveness in the ever-evolving social landscape.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in Beauty influencer marketing, campaign management, and partnership development.
  • Strong negotiation skills and ability to manage contract negotiations with influencers.
  • Experience in Beauty, and eventually Hair Care is an asset
  • Exceptional project management skills, with the ability to juggle multiple campaigns and deadlines simultaneously.
  • Proficiency in analyzing data and deriving insights to optimize influencer strategies.
  • Excellent communication skills, both written and verbal.
  • Familiarity with social media platforms and trends.
  • Creative mindset with a keen eye for visual aesthetics.
  • Strong organizational skills and attention to detail.

Benefits And Perks

  • Competitive Salary
  • 401(k) with company match - $ for $ up to 4% - immediately vested
  • Vacation/Holiday Leave
  • Great Medical/Dental/Vision Insurance
  • Life and AD&D Insurance
  • Opportunities for growth and advancement
  • And so much more!

A Part of the BIG Picture

BELLAMI is a proud brand of Beauty Industry Group, a beauty company that owns a portfolio of beauty brands based in North America, Australia, and parts of Europe and Latin America.

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

BIG's company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.

Candidate Support

If you are contacted for an interview and require accommodation during the interviewing process, please reach out to the People & Culture team regarding support.

We thank you for considering this opportunity and thank everyone who took the time to apply. Please note that all candidates will be updated on the status of their application up to 6 weeks after the application closing date. We appreciate your patience as we diligently review all applications submitted.