Brand Manager / Specialist (Honkai: Star Rail)
Who Are We?
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.
What You Will Do:
As a Brand Manager/Specialist, you will partner with the brand team for Honkai: Star Rail in North America, delivering impactful recommendations to the overall brand campaigns and creative approaches from influencer tactics to creative asset execution.
On top of that, you will also:
- Align with Shanghai-based team members on new audience strategy and tactics
- Collaborate with the brand team (NA & Shanghai) to build innovative marketing campaigns that delight, engage, and drive audience growth for a live-service game.
- Perform competitive analysis, identify, and understand audience insights and trends
- Coordinate and execute on creative tactical components in the overall marketing campaign
- Initiate project briefs for developing tactical campaigns like influencers activations, offline events, and/or brand artwork, gameplay trailers, product websites and other promotional assets.
- Source and manage suitable agency partners to work collaborate with on paid campaigns
- Work closely with Global marketing teams to coordinate support for global go-to-market initiatives.
- Be the subject matter expert on audience segmentation, brand executions, and acquisition goals in your region
- Track and report key campaign metrics and analyze learnings to inform future success.
What We Are Looking For:
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
- Ability to think critically and solve problems
- Enthusiasm, passion and strong interests in video games
- Experience in cross-departmental cooperation and teamwork
- Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
You Will Stand Out If You Have:
- Gaming background, and have launched one major AAA integrated media campaign
- Free-to-play / live service campaign experience
- Fluency in Chinese
Benefits:
- Competitive salary
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K plan / RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
Disclaimer
The actual work location may vary. Please click Apply to be redirected to our career page for more information on the work location.
