Director, Marketing Activation Services

Who we are

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $170,000 to $212,600, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Purpose

This position serves as an expert and liaison to the Brand, Commercial & Shopper Marketing teams for the execution, production and distribution of merchandising materials supporting customer-specific channel plans and programming at POP. The position is also responsible for directing the production agencies in program execution that is most efficient in accordance with the programming calendar and budget parameters. To develop staff to increase their knowledge, productivity, and contribution to the organization.

Key Responsibilities

• Provide leadership for the Commercial and Shopper Marketing teams to ensure the development and production of programs which are in line with brand strategies as prescribed in the Commercial & Shopper Marketing plan.
• Direct workload of department to ensure delivery of programs is completed in a timely manner.
• Lead the negotiation process of the highest quality promotional materials with manufacturers and agencies to ensure optimal per/unit prices, streamline lead times and most appropriate/effective manufacturing, warehousing, and delivery options.
• Seek out unique and effective promotional programs and ideas from creative agencies, field sales and marketing organizations.
• Responsible for creating and releasing of the At POP and Multi brand budgets.
• Expand use of resources by developing more strategic and fact-based disbursement of funds to align and support national programming both standalone and multi branded.
• Investigate the efficiencies of resources by partnering with internal support teams to identify a universe of merchandisable accounts. Consider shifting at POP budget to build an allocate POS system to efficiently cover the displayable pool.
• Increase speed to market by building an on-demand inventory of main tactical pieces bar mats, racks, signage etc. to be dispersed to field as needed allowing larger volume to produce for cost efficiencies, satisfy on demand needs and reduce local teams sourcing and purchasing.
• Review and reconcile spend vs. budgets of production and purchasing
• Review and reconcile multi branded expenses to include but not limited to freight, warehousing, and sales tax.
• Act as the PRUSA Brand Champion by engaging and fostering strong relationships with global partners to broaden POS/VAP reach, cost efficiencies and reduction of vendors of strategic items
• Become S&R steward in and out of industry for stronger alignment on corporate deliverables. Bring stronger understanding of new to market products, materials, waste inefficiencies and compostable options to deliver or exceed company’s guidelines for POS and packaging.
• Continue to work closely with HQ on the top priority of S&R to maintain and broaden our compliant status and become best in class.
• Manage IBP timelines for POS/VAP for needs, feedback, and commitment target dates.
• Responsible for the relationship with procurement agency and POS warehouse partners.
• Oversees the development and execution of required reporting.
• Ensure comprehensive and timely analysis/reporting on results for all programming and VAP.
• Prepare and deliver quarterly POS/VAP and S&R spend reports and inventory to headquarters.
• Prepare reports of final quantities and allocations of VAP to S&OP

Qualifications

• Extensive experience in the development and execution of promotions and programming strategies and tactics.
• Communication skills, both written and oral, to deliver program objectives, strategies, and tactical support.
• Production background preferred to aid in development and delivery of support elements.
• Develop, maintain, and adjust (as necessary) promotional requirements to meet changing promotional calendar objectives.
• Develop and manage budgets.
• Experience in managing external agencies
• Highly adaptive to change, able to pivot when required
• Questions the way things are done in a constructive manner and recommends new ways of working that improves results both within role and for the team at large
• Must be flexible, customer service oriented.
• Must be able to analyze and trouble shoot situations that arise both in field and corporately.
• Must be “time” sensitive to develop timelines to meet deadlines and commitments.
• Ability to understand and work within the brand guidelines and deliver unique, creative programs/tactics.
• Develop and maintain strong working relationships with internal staff and outside vendors and partners.
• Creative both in program development and problem solving.
• Negotiating skills. Knowledge of spirits industry and trade channels preferred.

Education

Minimum of Bachelor’s degree preferred– preferably in Marketing or Business Administration with a concentration in Marketing; Proficiency in a wide array of office software platforms (MS Outlook & Office).

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses
• Domestic & international career development opportunities
• Competitive paid time off plan + wellbeing days
• Medical, dental, vision and life insurance
• Product allowance to enjoy on Pernod Ricard products
• Gym reimbursement
• Employee Assistance Program
• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.