Senior Creative Marketing Strategist

The Sr. Creative Marketing Strategist will be responsible for overseeing and coordinating all marketing initiatives on behalf of the brand. This position will support the strategic direction, development, and implementation of the company’s marketing, branding and content strategy. This includes integrated campaigns and content creation to increase awareness, engagement and greater connection to 12th Tribe’s customers. The role requires one to be skilled in Creative Strategy, Photography Direction and Styling, Copywriting, Content Planning, Influencer Seeding and Management, Paid Social, and Email/SMS. This role will work closely with our e-commerce, operations, product, and buying teams to align and shift strategy where necessary.

Content is king at The Tribe, and we are looking for a rockstar to take it to the next level across paid and organic channels expanding into new paid media outlets and forms of content. Our customer is a woman who has a plan and comes to us for her outfit. Our team has the privilege of creating memorable content that allows for an unbeatable experience! Our community is our core and we are excited to bring in this role to reach more like minded women around the world through storytelling and engaging content.

We are a fast growing D2C brand with a retail store in NYC and are looking for fearless leaders that want to be a part of one of the fastest growing Fashion Companies.

We are a fast paced working environment, and we are looking for a team member who can thrive under pressure of the online space! This role will report directly to the VP of Marketing. This is an IN OFFICE role in our Santa Monica office, so please only apply if that is available to you.

Responsibilities:

• Plan, coordinate, implement and monitor marketing campaigns. Optimize as necessary to hit revenue goals.
• Develop clear and engaging content that is consistent with the company brand image and addresses both business goals and consumer needs.
• Analyze content Market Data to identify trends and anticipate consumer needs.
• Perform content audits to assess how well existing content is performing.
• Perform content gap analysis to determine what type of content is missing and what is needed.
• Manages overarching content calendar and marketing schedule. Relays updates to all team to ensure cohesion. Manages timelines to execute calendar.
• Manages and oversees marketing team to drive productivity and results. Delegate task writers, content creators and editors while providing clear feedback.
• Effectively communicate and build trust with senior executives and internal stakeholders and partners and drive alignment with cross-functional teams.
• Must be able to write comprehensive creative briefs that give designers clear direction when creating assets.
• Manage the influencer marketing initiatives on behalf of the brand inclusive of vetting influencers, optimizing towards success, communicating influencers, setting KPIs, and providing measurement to support.
• Monitor and facilitate paid digital (social media platforms, Google, etc.) recommendations as well as ad strategy and management.
• Oversee executional management of email and SMS program inclusive of planning, scheduling, and analysis/reporting.
• Coordinate content across platforms such as e-mail, digital, SMS and more.
• Provide analysis of content marketing success using GA, Google Search console and other platforms in particular.
• Oversee management of weekly, monthly, quarterly, and annual reporting cadence across all marketing initiatives as well as campaign specific reports.
• Leader within the Social Marketing group and a “go to” for content insights, ideas, and ways to work across the client organization
• Closely in tune with social media and trends across pop culture and news aligning with the brand.

Required Skills:

• Minimum of 7+ years of experience independently leading marketing programs that drive business results.
• Bachelor's degree in business, marketing, journalism, public relations or related field.
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.
• Ability to support development of high-level strategies and lead tactical execution.
• A proven track record of marketing strategy, planning, analytics/reporting experience.
• A solid understanding of content marketing and its associated tactic and strategies, and how to integrate content insights into those strategies.
• Experience overseeing paid media and an understanding of paid and organic best practices.
• Previous experience working with min $1,000,000 ad budget monthly.
• Experience with SEO/ Optimization platforms and overseeing optimization of content to improve client search rankings and SEO.
• Experience with analytic and tracking tools like Google Analytics and Google Search Console to assess and report metrics and suggest/implement improvements.
• Ambition, Creativity and a love for details.
• Out of the box thinker creating striking and innovative marketing campaigns.
• Proficient using project management system such as Monday.com or similar.
• Knowledge in the Duel (influencer) landscape or similar platform.
• Proficient Strong computer skills using Google Suite
• Proven ability to lead multiple projects simultaneously, successfully delivering the required results.
• A natural "people person," skilled at building and nurturing relationships, and balancing many priorities
• Strong verbal, written, and interpersonal skills
• Strong understanding of and interest in the fashion and e-commerce space
• Experience in visual storytelling on a multitude of marketing platforms
• Knowledge of market research practices and techniques
• Cost analysis and budget experience
• Knowledge of social media platforms
• Highly collaborative and must have experience running large scope projects with cross-over departments and large teams.
• A forward-thinker who must have the ability to work effectively in a fast-paced environment without compromising attention to detail.
• Flexibility in solving challenges at project and staff levels. Troubleshoot with positive, supportive leadership.
• Exceptional organizational, communication, and time management skills.