Public Relations Associate
Buffalo Groupe is a collection of agencies, events, and media properties dedicated to reaching an audience seeking escape. In the realm of active sport, outdoor recreation and wellness, brands that help create moments of escape are deemed trusted and welcome contributors. This is the highest form of advocacy – the power of escape marketing.
Buffalo Agency, a Buffalo Groupe company, is seeking a PR Senior Associate. Our Senior Associates keep their finger on the pulse of the industry, media and cultural trends while driving forward our clients’ businesses with hard work, creativity and dedicated enthusiasm. Candidates interested in this role will be PR focused with exposure across all facets of our integrated marketing agency including digital, social media, creative, content, influencer, data and strategy.
Responsibilities:
Role:
- Build understanding and knowledge of the clients’ business and their challenging and rapidly shifting competitive environments
- Contribute to creation of integrated communications plans that meet client objectives
- Maintain regular contact with clients and media; proactively offer and implement new ways to meet client needs
- Demonstrate ability to effectively develop full range of written materials including beautifully designed presentations, compelling press releases, concise fact sheets, key messages, social media content and actionable pitch letters
- Coordinate media relations campaigns, identifying story angles, overseeing list and pitch development, and working directly with media day to day
- Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
- Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned programs
- Provide client service administration including preparing client status and activity reports, attending meetings and conference calls, compiling conversational monitoring reports and competitor coverage, scheduling and logistics
Within Buffalo:
- Commit to continuous learning; set and pursue stretch goals
- Contribute to the performance appraisal process for peers, managers and interns
- Supervise interns
- Understand internal operations and inter-team cooperation
- Stay up to date with emerging technologies and trends
- Demonstrate behaviors consistent with Buffalo’s values of kindness, clarity and courage
Requirements:
- Bachelor’s degree and three to five years of public relations experience
- Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
- Solid working knowledge of key online/offline media influencers/journalists
- Strong presentation skills, poise, and professionalism
- Fluency and/or familiarity with digital and social media
- Experience building and enhancing relationships with clients from day to day to most senior levels within the organization
- Ability to thrive in a startup We are a fast-paced, high growth company that trusts our team members to take initiative, bring big ideas and execute on a vision
- Knowledge and passion for the game of golf and sports overall
- Experience with with golf media and industry a plus, but not required
- Experience with media monitoring and project management software a plus, not required
Buffalo Groupe is headquartered in Charleston, South Carolina. This position is available to both in office and remote working.
Salary: $55,000 - $65,000
