Creative Brand Manager (Onsite)

Job Description

What is a Creative Brand Manager?

A creative brand manager is responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive awareness campaigns. To be successful at this position a brand manager must possess outstanding organizational skills, good communication, and creativity.

We’re looking for someone that has previous experience defining plans that connect with a larger strategic context. You need to understand how to translate brand foundations like Purpose, Personality, Principles and Value Proposition into tactical executions for a worldwide customer base. You’ll have experience partnering with different cross-functional teams across the organization. You are a multifaceted marketer, a strategic thinker and a problem-solver who possesses a creative perspective. You know how to translate data and insights into actionable plans and have the operational know-how to bring ideas to life

Working within the digital marketing team you will deliver brand narratives that drive PC Builder and Gaming culture.

As a Creative Brand Manager at CORSAIR you’ll partner closely with teammates and BUs to create connected concepts, content and experiences from ideation through production and delivery. You are adept at developing creative that amplifies a core point of view to achieve brand and business objectives. We’re looking for someone with an expertise in storytelling, writing and the ability to craft messaging and creative frameworks. You have the ability to connect multiple stories and narratives across different platforms, over multiple seasons, and for specific audiences. You’re comfortable collaborating with multiple strategic and marketing partners; and passionate about fostering a team culture that prioritizes respect and inclusivity.

• Be a brand leader — Help establish the role of Brand Marketing at CORSAIR by utilizing creative thinking and data-driven insights to drive business outcomes. Enable the marketing organization and the company to bring the brand to life.
• Manage creative campaigns — Manage and execute creative advertising campaigns that deliver against brand KPIs. Use data to optimize performance across media channels and inform future campaigns. Ensure brand advertising aligns with the marketing funnel and consumer journey.
• Collaborate cross-functionally — Partner and coordinate with product marketing, content, design, events, social & performance teams to ensure our brand is cohesive, inspiring, and delivered consistently across every touchpoint.
• Perform brand research — Run quantitative and qualitative research to utilize data to make informed decisions about the strategy and execution of brand assets
• Drive creative thinking — Blend effectiveness and creativity in order to create a best-in-class brand that incites engagement and grows our audiences. Act as a champion for new, interesting creative ideas. Be bold!
• Create brand collateral— Utilize your writing and communications skills to create presentations, copy, and content.
• Manage agency partners — Act as a key point of contact for creative advertising agencies, creative freelancers, and media agency partners.
• Optimize towards objectives — Leverage data, reporting and analytical insights to set goals, test, measure success, and continually refine our content mix and strategy toward better engagement and conversion.
• Be an audience expert — Act as an expert in understanding what works for the CORSAIR community making sure that the brand has the greatest impact and resonance with target audiences.

What You Will Do

• Drive the brand, leveraging key consumer insights and cultural trends
• Build and manage global marketing plans to activate each story in a seasonal brand journey
• Be the driver of significant brand campaigns globally
• Integrate and activate DIY, SYSTEMS and GAMING product categories

What We Expect You Already Know/have

• Bachelor’s Degree with at least 4 years’ experience, in marketing or brand strategy
• A demonstrated ability to work with a team
• The must-have a track record in executing tasks and projects
• Big picture thinking
• A passion for working for a purpose-led brand
• A proven aptitude for thinking strategically
• Strong project management skills
• The capability to show resiliency, build relationships, and influence people who are not direct reports
• Strong computer skills
• Possess digital and social media experience
• Excellent written and verbal communication skills, and confidence in presenting to diverse groups
• Previous experience in the PC GAMING industry a plus
• Knowledge and passion for PC Building and/or Gaming.

For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs, and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.

Annual Salary Range $100,000—$140,000 USD

About Us

CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality.

The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, and ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops.

Benefits

• Comprehensive medical, dental, and vision benefits
• Bonus
• 401K Plan
• Tuition Assistance
• Employee Discount Purchase Program
• Paid Parental Leave
• Employee Stock Purchase Program
• Generous paid time off and holidays
• Pet Insurance