Marketing Executive

We are searching for an ambitious self-starter to be part of our growing marketing team. This role reports to the head of branding and content. You will be required to understand our consumers’ needs and support in the development and deployment of brand communication assets which is the key driver of awareness and revenue generation in a largely direct-to-consumer brand.

Duties/Responsibilities:

• Conduct market research to define target audiences for different products/services and create buyer personas.
• Create media content including the ability to define target audiences for different marketing initiatives, create propositions, write ad copy, proofread, evaluate imagery, edit and be able to deploy these assets in social media, website templates, email campaigns, and physical marketing material.
• Assist with project management and deliver tasks needed to keep the projects and campaigns on time and to a high standard.
• Be clued into analytics to support development of reports and presentations.
• Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones.
• Monitor competitive product reviews and innovations.
• Assist in new product development project management and related tasks.
• Assist in new product launch preparation and managing execution.
• Advocate for the consumer by monitoring our own and competitors’ channels for understanding of consumers trends and behaviors.
• Write email subject lines, proofread email copy, and set up email campaigns.
• Support influencer program with follow-up on deliverables and payments.
• Creative thinking in preparation for marketing material briefs for graphic designer, e.g., promotional cards, shipping inserts etc.
• Research, discover, and reach out to new brand partners such as expert ambassadors or medical doctors.
• Research and inspire team on social media content trends and ideas.
• Manage product send-outs to influencers and agencies.

Required Skills/Abilities:

• Ability to create spreadsheets and analyze quantitative data to interpret KPI and ROI metrics.
• Experience with email marketing platforms, search engine optimization (SEO), content writing, and social media management.
• Excellent verbal and written communication skills.
• Ability to communicate with clients & colleagues and build rapport.
• Strong organization skills and ability to work in a fast-paced environment.
• Ability to be an analytical thinker, i.e. notice patterns in data and reports.
• Ability to be creative in coming up with ideas and be innovative.
• Attention to detail, i.e., notice mistakes and patterns in data.
• Experience with Google Analytics and Excel with basic knowledge of e-commerce tolls, such asKlaviyo and Shopify.
• Understanding of various social channels.
• Strong interest in health and wellness.
• Enthusiasm in developing and learning new skills.
• Must be located in Los Angeles, CA. This is a remote role as our team is located in various locations, e.g., key internal stakeholders are located in Australia, so some flexibility working with a different time zone is required.

Education And Experience:

• Bachelor’s degree in Marketing or Business Administration.
• Minimum 1 year of experience in Marketing or Business Administration

Personal attributes:

The successful candidate must have strong communication and interpersonal skills. Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through. Acute attention to detail and problem-solving skills are also necessary attributes for the role.

About Sparkle Wellness

We are a start-up and a perfect fit if you’re looking for a place where you can grow and make a difference. If you are a motivated problem-solver with a positive, inquisitive attitude and like working with highly creative teams, you’re a great fit!