Senior Manager, Social Media Strategy

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

Summary

This Senior Manager of Social Media Strategy will work with the leader of Brand Strategy & Engagement to develop the channel and content strategies for the company's Organic Social Media channels, driving innovation and forward-thinking plans along with strong performance and engagement across all owned channels. The position is a key partner in engaging existing and new customers across social media, driving the content strategy and execution across channels. This role will partner closely with cross-functional partners to deliver innovative, engaging and fully integrated omni-channel campaigns.

Responsibilities

Social Media Strategy

• Lead the development of the strategic roadmap and campaign plans for the brand’s social media channels, including (but not limited to) TikTok, Instagram, Threads, YouTube, Facebook, Pinterest, X/Twitter, Snapchat as well as new and emerging channels.
• Deliver customer-first social media campaigns that drive FANDOM: aligning functional partners while driving relevancy and best-in-class engagement
• Liaise between strategic and operational marketing departments, marketing channel and creative teams to deliver fully-integrated omni-marketing campaigns. Partners seamlessly with Paid social team, external platform representatives and tool vendors to build collaborative strategies that meet channel objectives and business goals.

Social Media Operations & Execution

• Manage the day-to-day operations and deployment of social media platforms/content, including content calendar development + maintenance, content scheduling/publishing, enabling social commerce and ensuring compliance to legal and regulatory UGC processes.
• Lead the community management strategy and execution to increase brand engagement with Fans.

Social Media Content Creation

• Drive development and creation of innovative, trend-relevant, aspirational storytelling that inspires and engages fans across all social channels, delivering against the brand strategy to drive brand equity and promote key campaigns. Including planned and real-time creation.
• Implement Creator partnerships to drive new audiences and content innovation, collaborating with key teams (Influencer, Paid Social, PR) to increase buzz-worthy personalities and ambassador relationships.

Social Media Performance & Optimization

• Analyze Social channels and content to assess and optimize performance, identify trends, and outline key takeaways and recommendations — enhancing findings, Customer sentiment and trend to influence future strategies and collect in-the-moment opportunities.

Qualifications

• 7-9 years of relevant experience in-house or at an agency with at least 3+ years managing direct reports
• Experience working in beauty, consumer goods, fashion or retail industries preferred
• Ability to brief senior leaders, develop relationships with internal and external teams, and be solid support for immediate team members
• Experience in presentation development and visual storytelling
• Ability to think critically, curiously, strategically and innovatively, and change course as needed to achieve desired results
• Highly organized with the ability to project manage, self-start and prioritize against key business priorities for yourself and your team in a quick environment
• Proficient on Mac and in Microsoft Office: Powerpoint, Excel, Word, Teams and Outlook with an in-depth knowledge of social media management and analytics tools (ie Sprinklr, Dash Hudson, Netbase)

Education

• Bachelor's Degree in Marketing, Communication or related field

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment.

We only hire individuals authorized for employment in the United States.

Category: Marketing