Vice President Marketing

SeneGence is seeking a growth-minded individual who is passionate about cosmetics to drive and lead our global marketing efforts through avenues such as in-person selling, events, printed collateral, ecommerce and digital marketing. The ideal candidate is a storyteller who seeks to know their audience and crafts compelling programs to inspire action. We are looking for someone with a track record of driving key business metrics, measurable results and winning creative ideas. This role functions with a high amount of collaboration with cross-functional teams, while also managing a large marketing organization. As such, this person needs to have strong influencer qualities and a desire to build positive culture and relationships in the organization.

The Vice President of Global Marketing is responsible for developing and executing a comprehensive marketing strategy that drives the full lifecycle of our independent salesforce & our customers with strategies for brand awareness, demand generation, acquisition, retention and others. The VP will lead a team of marketing professionals and work closely with other departments to ensure that marketing initiatives align with overall business objectives.

• Develop and execute a marketing strategy that supports the company's business goals and objectives.
• Lead the product marketing team in concepting and managing our portfolio of over 300 skincare, color and neutraceutical products.
• Develop & lead integrated go-to-market strategies for all product and promotional campaigns globally.
• Support the company’s digital transformation and ecommerce upgrade by developing and executing digital marketing strategies including messaging.
• Analyze and report on marketing metrics and make data-driven decisions to continuously improve marketing effectiveness.
• Manage the company's brand, brand development and brand reputation including overseeing the creative team as well as the teams responsible for media relationships, messaging and positioning and, strategic partnerships.
• Lead and manage a team of marketing professionals, including setting goals, providing guidance and mentorship, and evaluating performance.
• Manage the marketing budget and allocate resources effectively.
• Stay current with industry trends, market intelligence, and competitive analysis, and incorporate insights into marketing strategies.
• Oversee and strategically guide customer service team in a full-loop customer experience process.

QUALIFICATIONS REQUIRED FOR POSITION:

• Bachelor's degree in marketing, communications, or a related field.
• A minimum of 10 years of marketing experience, with at least 5 years in a leadership role.
• Cosmetics experience is an advantage, consumer products experience is a must.
• Direct Sales experience is an advantage, ecommerce and influencer experience is a must.
• Proven track record of developing and executing successful in-person, guerilla, ecommerce, digital-marketing campaigns.
• Experience managing SEO, SEM, Acquisition strategies as well as fully versed on the latest social media marketing capabilities.
• Strong leadership and team management skills.
• Excellent communication, interpersonal, and presentation skills.
• Ability to think strategically, query and analyze data, and make data-driven decisions.
• Knowledge of marketing technologies and tools.

Salary range for California candidates: $180,000-$220,000.

Salary range for other states may vary and will depend on relevant market data.

SeneGence is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.