Manager, Integrated Marketing - Moet & Chandon

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Integrated Marketing Manager works with the Head of Brand in the development and execution of the consumer engagement strategy for the U.S and ensures plans are in line with global and local strategies as well as the MHUSA 2030 vision. They are the point person for the Consumer Engagement team and accountable for leading consumer engagement planning on behalf of brand, ensuring execution within guidelines, and measurement/reporting of the brand “Big Bet,” resulting in cultural relevance and long-term brand equity and desirability.

“Big Bet” Programming & Interagency Leadership

• Support the development and implementation of integrated consumer engagement programs including PR, Experiential, Paid Media, Social, influencer relations, etc.
• Collaborate with the Head of Brand to manage complex campaign and activation timelines and deliverables across IAT (including IAT briefings, idea generation, flawless execution, program optimization and post-program measurement), ensuring collaboration and fluid communication across external partners.
• Partner with Champagne & Sparkling Consumer Engagement, PR/Communications, and MHUSA Center of Excellence (Media, Sports, Partnerships, Entertainment) on goal alignment, strategy and briefing for agencies.
• Lead CRM and social initiatives for the brand, partnering with Consumer Engagement and Center of Excellence teams to deliver content and cadence of messaging that ladder back to key brand messages and activity.
• Monitor KPIs to track and measure program effectiveness, ensuring reasonable ROI.
• Coordinate CE product, content and POSM requests.
  
  

Experiential

• Work with Brand & Communications teams to map out the consumer digital journeys for each of the big bets across Champagne & Sparkling brands.
• Develop and deploy consumer-first, best-in-class campaigns, and experiences across digital platforms to build reputation, create brand/product demand, enable sales and gain market intelligence.
• Thought Leadership: Remain relentlessly up to date on emerging and future trends across all relevant platforms to ensure we are bringing innovation and maximizing the impact of brand big bets.
  
  

Budget

• Plans, forecasts, and manages program budgets ensuring efficiencies across all programming.
• Ensures activations follow budget protocols and comply with MHUSA code of conduct.
• Supports Head of Brand to manage the budget according to company standard.
  
  

This is a highly collaborative role that requires expert navigation of leadership, peer-to-peer, cross-functional, and external partner management. The Integrated Marketing Manager must develop and maintain strong working relationships, internally and externally, across the brand, Champagne & Sparkling, MHUSA, and Maison teams. It is critical for this role to maintain successful relationships with agency business partners and other third-party stakeholders to continually ensure their commitment to delivering brand objectives.

Additional Information | Qualifications, Experience & Skills Required

Education

Bachelor’s Degree required

Professional Experience

At least 5 years of experience in an agency, brand, or entertainment role

Practical/Technical Knowledge

• Highly effective written and spoken communicator; comfortable presenting in large groups
• Expert in Microsoft Suite; gifted storyteller via PowerPoint and can organize details via Excel
• Detail oriented with strong skills in project and timeline management; can manage large, complex tasks proactively and autonomously
• Exceptional knowledge and pulse on cultural trends
• Excellent understanding of PR landscape
• “Can do” attitude – willing to jump into big, culture-defining projects - and equally determined to manage project budgets flawlessly
• Agency experience (with experiential) a big plus; experience being a key contact within an IAT
• Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned.
• Highly proactive and not satisfied with status quo
• Enthusiastic and flexible for domestic and international travel
• Avid user and consumer of social media
• Expert multi-tasker and able to shift gears quickly
• Creative, while action and results-oriented
• Passionate about fostering a healthy and positive team culture
• Keen to evolve ambiguity into clarity and action; problem solver
  
  

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law