Social Media Manager

Primary Responsibility

The Social Media Manager plays a leading role in developing The Apollo’s voice. Primary responsibilities include leading strategy and execution across The Apollo’s social channels and ensuring our social media activity is contributing positively to the organization’s strategic initiatives, building, expanding, and sustaining relationships with new and diverse audiences, and deepening engagement with existing fans of The Apollo. The Social Media Manager collaborates closely with other members of the Marketing & Communications Department, as well as with colleagues across the organization and artistic, educational and community partners.

Essential Job Functions

• Build and maintain digital communities across key social media networks.
• Create, develop and edit compelling, high-quality social videos with focus on graphics, text and animation.
• Assist in the development and maintenance of the social media calendar, updating the calendar with relevant cultural events and significant information.
• Communicate with the Marketing and Communications and Programming members to produce and publish time- sensitive content in a prioritized manner.
• Monitor industry trends and stay on top of the latest social media innovations.
• Monitor social media networks for breaking news and viral content.
• Demonstrate a deep understanding of key social networks and algorithms, which inform our success on these networks through weekly reports and daily analysis.
• Identify and adapt to updates in audience behavior and social media algorithms to enhance performance.
• Work closely with teams across the organization, including Programming, Marketing, and Communications to ensure consistency and cohesive strategy.
• Work with photographers, videographers, and graphic designers to create original content.
• Assist marketing department with copy drafting, asset selection, content publishing and data reporting for campaigns.
• Research and understand the brand, voice, and tone of the organization.
• Cover live events from a perspective aligned with the Theater’s identity and up to the standards of our social media protocol.

Experience

• 2-3 years of experience in reviewing, scheduling, or publishing social content for a brand, influencer, or digital publisher.
• Passion for arts and culture.
• Ability to predict, anticipate, and respond to trends and engaging moments on various social platforms.
• Developed eye for catchy and interesting content that can elevate social traffic and overall community engagement.
• Strong written communication skills and the ability to craft engaging and thoughtful copy.
• Strong time management, critical thinking, and communication skills
• Working knowledge of Photoshop.
• High-level command of social platforms and industry-standard publishing tools.
• Experience with video and photography.
• Ability to work nights and weekends as assigned and in alignment with The Apollo’s calendar.

Salary: $70,000

Vaccination Required

Vaccination is required; however, the company will consider accommodations for medical and religious-based reasons.

HYBRID WORK ENVIRONMENT

This position may operate on a hybrid schedule that could allow for 2-3 days remote per week unless required to attend events or convenings that fall under the specifications of the job responsibilities. The Apollo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

To apply, send cover letters, resumes to [email protected] Please include the job title in the email subject.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

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