Jack Daniel's Digital Media and Marketing Manager

"This job offers a unique opportunity to lead integrated communication for one of the most iconic brands in the world. It brings together the history and heritage of the brand, its leading position, and the future of communications - a truly holistic brand building experience and a possibility to create real impact." -Hiring Manager

Meaningful Work From Day One

This role is to oversee USA & Canada Integrated Marketing Communications strategy as part of the Brand Business Plan. This role guides Integrated Communications strategy, based on the global IMC vision and goals. This role demands a high degree of collaboration with a variety of stakeholders. The view on the business is a 1-3 year focus.

What You Can Expect

• Leads the strategy of the integrated communication planning process to deliver on brand strategy and business objectives
• Leads partnership with media agency (Spark) and key comms partners (Meta, Google, Pinterest, etc.)CRM, search, website, data and analytics, content and eCommerce.
• Enables, in partnership with creative agencies, the development of world class content that delivers the right message
• Ensures communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.
• Champion of brand positioning, marketing strategy, and brand tone of voice
• Orchestrates all communication touchpoints (eCommerce, PR, content, multicultural, influencer, etc.) to support annual communication and business goals
• Partners with IMC Center of Excellence on campaign measurement, evaluation and optimization as well as identifying new technologies and media platforms.
• Leads the reporting and optimization of paid/owned media plans, monthly (media, creative) based on performance and learning agendas
• Overall, this role acts as a thought partner to the team on how to best support business goals through integrated communications.

What You Bring To The Table

• Undergraduate Degree or higher.
• 8+ years working client and/ or agency side in media and marketing disciplines including management of multi-country communication plans.
• Extensive consumer brand experience, ideally in consumer goods
• Strategic thinking across media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce.
• Strong knowledge of media and “hands on” knowledge of media planning and buying.
• Impactful strategic thinking and complex project management within a communications environment.
• Ability to travel 15-20% (majority in the US)

What Makes You Unique

• Experience working across markets in communications for a multinational company.
• Combination of client and advertising agency experience
• Brand management, insights or another core marketing disciplines

Who We Are

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust. Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada Division

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00006553