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Posted September 18, 2023
Shipt

SEO Strategist

Shipt
Birmingham, AL, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants

At Shipt, we are transforming the shopping experience and giving time back to consumers. Shipt Shoppers handpick everything from fresh groceries to household essentials, then deliver them to your door in as little as one hour.

Shipt is looking for an SEO Strategist to help transform the Owned strategy and maximize reach. Reporting to the Senior Manager, SEO, you will effectively collaborate across multiple internal teams including product, media, brand & culture, experience, and data science to deliver our SEO strategy to help grow brand awareness and membership for Shipt. You are creative, data-driven team member who is excited to be a part of a new SEO team at Shipt and craft the approach. You have strong collaboration and technical skills with a bias for action and the drive to help expand Shipt’s reach!

Job Responsibilities

  • Deliver on the SEO optimization strategies to maximize reach to Shipt’s target audience via an increase in search engine results on key branded and nonbranded terms. Define and deliver key workstreams and opportunities that will deliver on the SEO goals and Owned strategy. Partner cross functionally to bring strategies to life with a clear vision
  • Work with Consumer Insights, Experience and Data Science to understand the consumer base, roadblocks and opportunities for a data-driven strategy and tactics
  • Partner with Paid Media and Social/Influencer team to align workstreams and content to the SEO workstreams
  • Write/brief compelling and high-quality website content, including landing pages, blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine rankings
  • Consult on the SEO impact/potential of product and campaign changes to advocate for the Owned opportunity
  • Monitor and report on daily performance metrics to understand SEO strategy performance
  • Support the Owned strategy and refine touchpoints to bring delight and brand differentiation to both members and potential members
  • Work cross-functionally to ideate powerful SEO initiatives that drive reach and engagement
  • Help to track monthly expenses and submit invoices in a timely manner
  • Build project deliverables and provide constant and clear communication of objectives, status and results to all relevant stakeholders at various levels of the organization for key projects
  • Participate in Annual Planning with cross-functional connection points, trend identification, plan development and analysis, including resource planning
  • Manage the SEO meeting cadence to enable the rhythm of the Owned business, including leadership reviews and all hands team meetings
  • Stay informed of competitive trends and support the creation of competitive assessments to aid in developing near-mid-long term strategies

Minimum Job Requirements

  • Bachelor’s degree in relevant field
  • 3-5 years of progressive experience in Marketing, Communications or a related field
  • A minimum of two years of experience in successfully developing and executing SEO campaigns
  • Demonstrated understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics and/or Adobe Analytics
  • Expert in keyword research and data mining tools
  • Demonstrated capability to complete competitive analysis of other companies within the industry
  • Comfortable analyzing and synthesizing high volumes of data daily
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as paid media, creative and promotion, is a plus
  • Ability to operate in ambiguity, adapting to a dynamic environment to change scope and focus with ease
  • Demonstrated experience working cross-functionally with internal teams and external partners, including stakeholders at all levels, to drive results
  • Superb organization and leadership skills, including the capacity to manage multiple projects and teams at once
  • Strong communication skills, both written and verbal, including the ability to summarize and escalate issues.
  • Ability to travel up to 0-25% of the time, as required

Work Arrangement

Shipt considers candidates located near a Shipt office or workspace in Birmingham, San Francisco, or Minneapolis to be hybrid, which means that they have the flexibility to work from home (with leader approval) or at a Shipt office in order to facilitate the ability to innovate, collaborate, and spark team connections. In-office expectations will vary by role and leader. Certain roles may require in-office presence on a full-time basis. Please work with your recruiter to learn more about the classification of this role.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or any other characteristic protected by law.

Please inform your recruiting contact upon initial connection if you need any accommodations.