Director, Public Relations

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity, and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Overview:

Guide the definition, development, and implementation of the overall PR strategy for Cartier North America in alignment with the overarching communications strategy. Drive impact, proactively leveraging a broad set of media touchpoints to maintain and extend Cartier’s prominence in the public dialogue. Craft a cohesive, consumer-facing narrative and drive its delivery through traditional, online, social media and influencer relationships.

Core Responsibilities

• Lead, develop and implement Cartier NA PR strategy to increase visibility and exposure for the Maison that represents and elevates Cartier brand messaging through the strategic earned media
• Develop and present 3-year PR Strategy to leadership teams and HQ
• Build and maintain long lasting relationships with relevant EICs, tastemakers and influencers
• Continuously champion the Maison through targeted recommendations/advocate new media partners and outlets
• Create and execute communications calendar that aligns launches, initiatives and corporate milestones with PR opportunities
• Spearhead PR events and presentations strategy, acting as lead contact for editor and influencer entertainment
• Close partnership with media and celebrity teams to develop 360 approaches to infuse brand strategy and create synergies
• Oversee facilitation of International and brand content photoshoots (boutique requests, memos, SAP data entry, security/insurance)
• Cultivate solid working relationship with Cartier HQ and other markets
• Oversee International market collaboration, identify and report key opportunities for global syndication
• Identify, successfully recruit and develop top talent
• Maintain #1 position in earned coverage cross Jewelry and Watch category
• Oversee PR budget management National, Trade and Regional Press
• Maintain and develop strong relationships with national, trade and regional press, meeting regularly with Editors-in-Chief, director-level editors, social media editors and digital industry leaders
• Secure impactful feature stories on print, digital and social media outlets supporting new launches and promoting the Cartier difference
• Oversee team to pitch and secure impactful cover placements within key print and digital outlets and social media accounts
• Oversee team in facilitating pitch letters, press kit distribution, products loans, hi-res visuals, credit checks Influencer Relations
• Strategize and build social media amplification through campaigns and events for Maison initiatives and key collection launches, in partnership with celebrity and media teams
• Develop long term relationships with influencers to garner social media awareness and engagement creating compelling Maison stories and talent as friends of the Maison
• Collaborate with Cartier headquarters to integrate influencers into global influencer programs
• Oversee campaign deliverables and recap materials following campaign execution to measure and evaluate value and performance metrics Celebrity PR
• Spearhead celebrity communications approach to maximize ROI from Celebrity investments and generate impactful and in-depth earned coverage across print, digital and social media channels
• Partner with celebrity and media teams to co-develop long-term, integrated communications strategy
• Oversee pitching and securing of placements, develop recap materials, measure and evaluate ROI and performance metrics

Qualifications:

• Bachelor’s Degree in communications, journalism or related field is required
• 10+ years in public relations with an expertise in luxury retail
• Proven experience managing a highly professional team
• Competence in delivering complex content and concepts in a clear, concise and compelling manner
• Solid understanding of social, digital and content metrics
• Excellent communications, interpersonal skills with a proven ability to communicate effectively both orally and written
• Stellar organizational navigation and cross-functional collaboration
• Motivated self-starter who is able to take both guidance and initiative
• Strong influencer with skills to persuade and negotiate
• Excellent organizational, planning and time management skills. Ability to handle multiple projects simultaneously and is comfortable and successful in a fast-paced environment
• Experience managing large-scale budgets and finances
• Demonstrates emotional intelligence
• Creative and strategic thinker

WE OFFER

We care about our associate’s health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

At Richemont, We Craft the Future!

Expected base salary range: $160,000-$180,000

Salary will be negotiated based on relevant skills and experience