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Posted September 19, 2023
ILIA Beauty

Manager, Growth Marketing

ILIA Beauty
Laguna Beach, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $85,000 to $110,000 Annually

Job Description

ILIA is looking for a hands-on Growth Marketing Manager who is passionate about driving business results through digital marketing channels with an emphasis on paid social advertising. In this role, you will have the opportunity to lead and execute performance marketing campaigns across social media platforms, search, shopping, affiliates, influencer, SEO, and partnerships by optimizing strategies for maximum ROI, and contribute to the overall growth and success of the company.

For this role we will be prioritizing candidates located in Southern California but the team is open to a remote hire.

Key responsibilities:

  • Manage key marketing channels including: paid search & shopping, paid social, affiliate, SEO, paid influencer, and performance partnerships
  • Identify and execute opportunities for expansion into new acquisition channels
  • Monitor and report on key performance metrics, including customer acquisition cost (CAC), conversion rates, return on ad spend (ROAS), and lifetime value (LTV) to assess campaign effectiveness and overall business impact
  • Paid social strategy: develop, execute, and continuously optimize paid social media advertising strategies to drive customer acquisition, conversion, and revenue growth in a hands-on capacity
  • Track record of successfully managing $1M/mo+ media budget for an ecommerce brand at an agency or in-house
  • Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization
  • Own creative testing roadmap including images, copy, audiences, and landing pages while providing feedback to creative teams
  • Campaign Management: Manage end-to-end campaign execution, including budget allocation, audience targeting, and most importantly creative development and ad copywriting to maximize channel ROI
  • Oversee relationships with external partners and agencies, as well as collaborate cross-functionally, to successfully execute campaigns
  • Performance Analysis: Monitor, analyze, and report on key performance metrics including ROI, CTR, CPC, and conversion rates and provide actionable insights to drive campaign optimization
  • A/B testing: plan and execute A/B tests to improve on ad performance, landing page effectiveness, and overall campaign success
  • Budget management: effectively manage advertising budgets, ensuring maximum ROI and cost effectiveness
  • Create forecasts, budgets, and targets in line with DTC goals - revenue, ROAS, new customers, CPA

Job requirements

  • 5+ years experience in a hands-on capacity at a digitally native consumer brand that has experienced 100%+ growth YoY as a result of your contributions
  • Proven hands-on experience in performance marketing, with a strong emphasis on paid social advertising (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
  • Proficiency with advertising platforms, analytics tools, and data-driven decision-making.
  • A/B testing experience and a results-oriented mindset.
  • Strong understanding of GA4
  • Strong understanding of 3rd party pixels, cookies, audience, and 1st party data management including server-to-server integrations
  • Strong analytical skills and the ability to turn data into actionable insights.
  • Excellent written and verbal communication skills.
  • Detail-oriented, self-motivated, and able to manage multiple projects simultaneously.
  • Creative thinker with a passion for staying ahead of industry trends

What We Would Like To Offer...

  • Base salary range: $85,000-110,000
  • Bonus Opportunity
  • Health Benefits - 100% employer-paid medical, dental & vision coverage
  • Flex Time Off - No cap on personal time off and paid company holidays
  • Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
  • Parental Leave - Up to 18 weeks paid parental leave
  • 401(k) - Save for your future with a 401(k) with a company match
  • Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
  • Remote Work Model - Find your flow, working from home
  • ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.