Director, Digital Marketing

Description

Position at Conair LLC

Position Summary:

The Digital Marketing Director will be the driving force behind the US digital marketing strategy. This person will share in the responsibility of driving growth and generating revenue while partnering with the brand and marketing teams to deliver best-in-class marketing campaigns. The ideal candidate can develop and execute a multi-channeled digital strategy that will elevate the Conair brands. This new role within PCA will be responsible for building our digital platforms and taking them to the next level by using digital storytelling, driving brand awareness, increasing customer acquisition, retention, and engagement.

Responsibilities:

• Create a digital marketing roadmap that optimizes the use of existing channels and expands into new innovative growth areas. These initiatives include acquisition, search, email, SMS advertising, retention, loyalty and affiliate marketing.
• Gain internal buy-in with all key stakeholders by building strong internal relationships with key partners.
• Develop and drive specific digital marketing strategies that ensure efficiencies are realized to maximize both organic and paid channels.
• Work as an educator and liaison with the VP Sales and field sales teams to recommend and drive digital marketing programs and analysis with retail partners.
• Manage all vendor and agency relationships, including scope development and continuous optimization.
• Work directly with GM, CDO and CIO to vet and project manage integration of new technology into current platforms that improves consumer path to purchase, retailer tie in and marketing’s ability to have a clear view of consumer activities within the digital marketing arena.
• Work with our Consumer Insights Team to research consumer conversation, trends and competitive activities along with white space opportunities that will drive the business.
• Develop dashboard reporting by channel for executives, marketing and sales teams to provide insight into platform and digital marketing performance.
• Collaborate with the marketing department on new product launches with integrated digital marketing campaigns.
• Influencer Management
• Help manage our social media strategy, planning and assist with digital asset management.

Essential Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• 10+ years of experience across all aspects of Digital Marketing including Google Analytics, SEO, Social Media Marketing and Advertising.
• The ability to bring new and fresh thinking to help Conair drive social growth in relevant new channels - broad based thinker with global exposure and insights.
• Possess the ability to build, foster and nurture strong relationships and gain the respect of cross-functional team members
• Successfully and frequently partner with internal and external resources to help drive content expansion to optimizing digital-first mentality to the brand
• Must possess strong analytical skills, be highly detailed-oriented and provide unprompted follow-through.
• Must be accountable and organized with the ability to handle a multitude of projects.
• Demonstrates ownership of programs, embracing both big picture objectives while owning in-depth detail of each program and project.
• Must possess strong oral and written communication and excellent computer skills.
• Must be flexible, determined, a team player with a positive attitude
• Expert ability level in PowerPoint, Word and Excel

Beneficial Qualifications:

• Experience in the Personal Care, Health Care, Beauty, or CPG industry is a plus.

Environmental Factors:

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time
• Must be able to use a computer keyboard and view a monitor for extended periods of time
• Must be able to travel domestically and internationally for business if needed

What we offer:

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HRA/Dependent Care FSA
• Paid Parental Leave Policy
• 401k and company match
• Free Lunch (in some locations)
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off

About Us:

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci, TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative quality products and brands that enhance their lives.

Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you!

Apply online and let us know why you would make a great addition to Conair!

Skin Laundry is growing and experiencing success in developing products, opening new locations and creating the ultimate experience for our clients! Our goal is to help everyone feel beautiful in their own skin. We do this by offering treatments that provide real results with no downtime. If you are eager to join an innovative company, want to be a valuable part of a team and brand innovating beauty and skincare, we want to hear from you!

Clinic Manager (CM)

5 ways we redefine work & give back to YOU!

We are committed to your growth

You are our priority. Skin Laundry has a team of individuals who are responsible for building out a roadmap that makes your success and development guaranteed - as long as you are willing to put in the work.

Work/Life Harmony

We believe that all our team members should be cared for as a HUMAN first and foremost. We have an extensive Holiday Policy and are working relentlessly to release new initiatives that support your mental health in and out of work.

You will be led, not managed

The days of being managed are over. We believe that success comes from working alongside a People Leader who is there to support and uplift - not criticize and over-look.

Speak Up Culture

Let's face it - suffering in silence should no longer be the norm. At Skin Laundry your voice is not only heard, but VITAL to the health of the organization. You have a safe space to speak up, give feedback, and share your needs.

We don't hire jerks

It's as simple as that. We are a group of humble, kind, and self-aware individuals - there is no room for bullying, gossip, racism, or any other kind of discrimination or intolerance here.

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Location: NYC

Job Type: Full-time

Salary: $80,000-$85,000 + Uncapped Bonus

Schedule/Availability: Clinic Operating Hours (as posted on website *subject to change) including mall holiday extended hours and weekend availability.

Ability to commute/cover other clinics: Reliably commute to home clinic location & periodically travel to other clinics to provide coverage as needed.

Physical Requirements & Environmental Conditions:

• This work is performed in a retail environment and requires the ability to walk short distances and stand for long periods of time.
• Must have the ability to lift and carry inventory and move clinic equipment. Regularly required to reach, crouch, kneel, bend, twist, push, pull, and carry up to 25lbs.
• Frequently talking and listening to clients in person and on phone.
• Requires the ability to operate standard office equipment such as phones, keyboards, computers, and touch screen devices.
• Specific vision abilities required by this job include close vision, depth perception, color vision, and ability to adjust focus.

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About This Exciting Role:

Skin Laundry is growing & glowing! We have multiple new clinics opening across the US! We're looking for laser focused Clinic Managers to lead our sales strategies and day-to-day management of one of our Skin Laundry clinics. As Clinic Manager, you're inspiring and leading by example. You will work directly with your team to coach, mentor and inspire to ensure successful sales & client retention strategies, customer service-related initiatives, and clinic operations. You will ensure that the clinic team is motivated to create an energetic and passionate experience for our clients. As the CM you are a kind & caring leader and must have the ability to make informed decisions and overcome challenges.

What you'll be responsible for:

Sales & Sales Strategy

• Establish and lead the execution of the brand's business strategies to drive store Key Performance Indicator (KPI) results to maximize performance and achieve sales plans and goals.
• Develop strong relationships with partners and clients for new business opportunities within the assigned area.
• Customize local clinic marketing and outreach plans. Collaborate with other departments, such as Marketing, to build brand awareness and to drive sales and traffic through market outreach and effective in-store events.
• Working directly with clients to sell memberships and products

People Training

• The Lab CM for a designated Lab Clinic has the opportunity and responsibility to be part of the training program at Skin Laundry to orient and develop new employees.
• Partner with VP of Talent Management to develop and execute training for employees.
• Manage ongoing day to day clinic operations concurrently with training new hires.

People Leadership

• Hire, develop and motivate a magnetic team.
• Coach and give feedback as necessary for all team members.
• Lead your team to deliver excellent customer experience and meet service and retail sales targets.
• Organize regular team communication to discuss business updates, issues, and opportunities.
• Evaluate and manage employee performance and develop individual career development plans.

Clinic Operations

• Ensure all store operations are consistent and flawless; people policies and standards are practiced and upheld.
• Develop monthly, weekly, and daily clinic action plans to achieve revenue targets in all mix of business on a consistent basis.
• Coverage of the clinic (working on the floor and in the front).
• Effectively manage all physical inventory and forecasting for service and retail.
• Address client issues and queries professionally, accurately, and timely.
• Evaluate existing business procedures and recommend improvements.
• Effectively create and manage team schedules to meet client needs, achieve clinic financial targets.

About you:

• You have a minimum of 3 -5 years of management experience in a retail environment.
• You have a passion for accessible and inclusive beauty.
• You rock the foundations with a proficiency of Retail Math, MS Office Suite, and Outlook.
• You are a business strategist - you can seamlessly maneuver through day-to-day tactics and exhibit exceptional customer service and outreach, all the while driving your clinic to the next level.
• You believe in creating an uplifting and positive company culture - one that fosters a true sense of belonging, valuing diversity, inclusivity, and equity.
• You love to lead and mentor others.
• You enjoy working 1:1 with clients.
• You are driven, self-motivated, and hold yourself and others to exceptional standards.
• You are a wonderful influencer, possessing strong verbal and written communication skills.
• You love to collaborate with others and thrive in a team environment.
• You love to learn and yearn to evolve through coaching and mentoring.

Employee Benefits & Perks:

• Skin Laundry Employee Treatment & Product Discount Program
• Vacation leave, sick leave, and paid holidays
• Parental Leave
• Health insurance - Medical, Dental, and Vision insurance options
• 401k
• Flexible Spending Accounts (FSA) - Health Care and Dependent Care
• Voluntary Term Life insurance for employee, spouse, and child(ren)
• Employee Assistance Program (EAP)
• Voluntary Accidental Death & Dismemberment (AD&D)
• Voluntary Commuter Benefits
• Voluntary Legal Benefits
• Voluntary Group Accident insurance
• Voluntary Critical Illness insurance
• Voluntary Hospital Indemnity insurance
• ADP LifeMart - discounted products, services, and experiences
• Calm App subscription

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We love hearing from anyone who is enthusiastic about transforming the skin care & beauty industry. Not sure you meet all the qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply

This job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time, with or without notice.

Skin Laundry Company Culture Highlights

• Skin Laundry is ranked in the top 5% of companies for Team Score on Comparably.
• Skin Laundry is ranked in the top 5% of companies for Leadership on Comparably.
• Sales Department is ranked in the top 5% of companies for CEO Rating on Comparably.
• Sales Department is ranked in the top 5% of companies for Executive Team Score on Comparably.

Check us out on Comparably: https://www.comparably.com/com... Opportunity Employer:

At Skin Laundry, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Skin Laundry believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Accommodation Assistance:

Skin Laundry is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact [email protected]

Employment Agencies:

Skin Laundry will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Skin Laundry, including unsolicited resumes sent to a Skin Laundry mailing address, fax machine or email address, directly to Skin Laundry employees, or to Skin Laundry's resume database will be considered Skin Laundry property. Skin Laundry will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Skin Laundry will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.