Senior Influencer Strategist

At Dagger, we’re a close-knit group of deeply driven, passionate, innovative thinkers, makers, and doers. We’re looking for another stellar addition to our team to help us cultivate ideas that strengthen our client offerings, win more awards, and achieve our goal of being the most compelling Atlanta-born agency the industry has ever seen.

We are hiring a Senior Influencer Strategist to bring influencer leadership to Dagger by applying a strategic mindset and deep knowledge in the influencer space. Reporting to our VP of Media, this role will be responsible for day-to-day influencer management activities, including sourcing, briefing, and leading influencer brand campaigns. This role will cultivate influencers as brand advocates, content creators and promoters -- and build strategic plans to meld creative storytelling and cultural relevance. This role is based in Atlanta, GA (we're a hybrid workplace).

How can you tell if this role is right for you?

If you’re really good at:

• Constructing and presenting influencer strategies for always-on activations and campaigns, including objectives, messaging, channels, influencer tiers, and media spend.
• Developing creative briefs for our internal team that inspire unique ways to engage influencers on behalf of brands.
• Creating comprehensive influencer content calendars.
• Sourcing and negotiating contracts with influencers.
• Maintaining regular communications between the brand and influencers, including feedback on content.
• Consolidating influencer creative files for batch client approvals.
• Monitoring influencer content to ensure compliance with brand voice and guidelines.
• Collaborating with analytics to present campaign results.
• Maintaining ongoing influencer budget and reconciliation of paid media promotion.
• Keeping a pulse on emerging influencer trends across social media channels.
• Leading weekly meetings, presenting campaign recommendations, influencer selects, briefs, and campaign results to internal teams and clients.
• Building and maintaining relationships with influencers, talent agencies, and internal agency counterparts.
• Making process recommendations applying the media company mindset for clients and Dagger.

And you have:

• The knowledge, skills, and abilities typically acquired through a combination of 5-7 years of professional experience in influencer management and training/education in marketing/advertising or communications.
• Experience analyzing data to deliver on KPIs.
• Experience managing programs with influencers with small to large followings.
• Experience managing multiple competing priorities, duties, and/or projects.
• Familiarity with basic accounting principles needed to manage a budget and reconcile invoices from campaigns.
• Strong planning and organizational skills.
• Strong communication skills and attention to detail.

…we’d love to meet you. Apply today!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. At Dagger, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Benefits

Join an award-winning team named 2022 Ad Age Small Agency of the Year (Gold, Southeast), 2020 Ad Age Small Agency of the Year (Silver, Southeast), Ad Age’s 2021 Best Places to Work, and consecutively listed in Adweek’s 100 fastest-growing agencies (2019, 2020, 2021, and 2022).

• Comprehensive health & wellness benefits and generous paid time off.
• Paid Parental and Adoption/Caregiver Leave.
• Continuing Education stipend.
• Company-wide social events like Happy Hours, retreats, and more!
• Focus Fridays.
• On-site cafe in addition to complimentary snacks and beverages.
• Dog-friendly office in Atlanta’s Historic Old Fourth Ward with direct access to the BeltLine.

Who We Are

Dagger is a full-service creative agency leading the way in Atlanta. Driving clients’ business outcomes with a nimble, media-company mindset, we innovate new ways to capture attention by distributing valuable content across media. Butter.ATL, Dagger’s in-house media company (a 2020 Webby Award honoree), is Atlanta’s definitive culture channel and a sought-after stage for the city’s cultural icons. Equipped with in-house content production capabilities, Dagger offers brand and content strategy, storytelling, campaign thinking, media connections, and more.