Social Content Creator

SOCIAL CONTENT CREATOR

Who You Are

You’re a creator who instinctively thinks social before all other channels. You spend more time than you’d like to admit on social, and are on the forefront of all the latest trends. You’re obsessed with creating content that people love to like, share, and engage with. You’re an obsessive meme maker and unabashed TikTokker. You know how to take your knowledge of social to help give brands a voice and make an impact on social through the content you create.

You understand the power of the phone in your pocket and know how to use it to create social content any brand would be proud to post. You use it to create and edit engaging short form videos, concept social posts, and write Tweets, and post copy. You know the big social platforms inside out and are always pushing for ideas that shake up and reinvent what can be done on them.

You are self-motivated, organized, passionate, strategic, and flexible. You have the ability to communicate trends and defend your work to fellow team members, including those less familiar with current social trends. You’re willing to jump in where you can to create amazing work - from photography to design to prop styling and animation.

What You’ll Do

As a Social Content Creator at Madwell, you’ll be responsible for ideating and developing content for our clients. Equal parts maker and strategist. You’ll work alongside the wider strategy, account, production, and creative teams to ensure we are delivering best-in-class social media content, helping to create content that stands out for our clients. While your executional focus should be on social media, you should be an integrated thinker.

Responsibilities include, but are not limited to:

• Concepting and executing platform-specific content (think: TikTok, Instagram or Twitter) based on insights from past performance and the latest trends.
• Working within social platforms to bring ideas to life - could be anything from the comment section to video editing a paid social post. You’ll be taking ownership of the making process from concept to execution.
• Compiling, understanding, and communicating relevant trends while bringing forward thoughts on how they could apply to our clients.
• Actively guiding the strategic social planning process, bringing forward solutions to client or team challenges.
• Manage content posting and engage with various communities on social
• Vocalizing a social-first POV in meetings, calls or presentations.
• Acting as a team player by providing thoughtful and constructive feedback, building trust and creating collaborative relationships with all of those you work with.
• Prioritizing diversity, equity, and inclusion in all aspects of our work.

Our Must-Haves:

• Uses and creates on social platforms daily.
• Strong content creation abilities, able to capture and edit a wide variety of social content.
• Comfortable and experienced in using DSLR cameras to capture high-quality content.
• Strong foundation in photography and videography techniques, including composition, lighting, and framing.
• Excellent understanding of social media platforms, including their respective strengths, nuances, success metrics, and relevant demographics.
• A self-starter, full of passion and ambition and takes initiative in bringing new social tactics to the table
• Independent yet communicative and team-oriented.
• Able to balance a strong point of view with an ability to listen, learn and adapt.
• A proven track record in demonstrating the abilities outlined within this job description.
• Experience with Adobe Creative Suite is a plus but not required.

Where You’ve Been

• Proven track record of creating engaging social content across social channels
• Modest experience (2-ish years) in creating branded content a plus but not required

Lines of Report

• Reporting to: Social Strategist
• Direct reports include: NA

Madwell Values

• Has an independent spirit and takes initiative to experiment
• Demonstrates an open mindset
• Engages with empathy and embodies a work ethic that makes us stronger when we work together
• Covers for others when necessary and lifts where others cannot
• Recognizes that sameness is not a strength and supports and welcomes a diverse perspective

Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Madwell we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Salary Range: $58,500 - $69,999

* This is a hybrid role based out of our NYC office, you must be located within commuting distance of Brooklyn, NY to be considered for this role.*

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