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Posted September 22, 2023
Teradata

Influencer Marketing Specialist

Teradata
California, USA Remote ⚠ [Archived] No Longer Accepting Applicants

We’re looking for a strategic marketer who will help develop and own the Influencer Marketing program at Teradata. This role will build and nurture appropriate relationships in order to drive positive and innovative perception of Teradata. This opportunity is ideal for a driven, creative, and highly effective communicator with content, influencer, and/or social marketing experience.

What You'll Do

  • Build and oversee the end-to-end execution of the global influencer marketing strategy, and corresponding programs and campaigns.
  • Evaluate tools/software to support the program.
  • Set up and track Key Performance Indicators (KPIs) to measure success, and report on campaign performance.
  • Research and identify global influencers, industry experts, independent analysts, and thought leaders who align with our target audiences and brand values.
  • Serve as the liaison between influencers and Teradata while maintaining professional decorum, attention to detail, timeliness, and mutually and strategically beneficial engagements.
  • Brainstorm new, creative approaches to influencer campaigns and establish best practices. Keep abreast of emerging trends, technologies, and competitive strategies.
  • Liaison with the Marketing team (e.g. Social, Demand Generation, Content, PR, Brand teams) to create and coordinate marketing strategies that work across different channels.
  • Manage internal resources to share our team’s knowledge and work more widely internally.
  • Define a communications cadence and feedback loop to ensure the dissemination of influencers’ insights from engagements and research is shared with the right stakeholders at the right time.

Who You'll Work With

  • In this role, you will report to the Global Head of Analyst & Influencer Marketing.

What Makes You a Qualified Candidate

  • A Bachelor's degree in marketing or technology.
  • 1-3 years of marketing experience in an established B2B environment.
  • Strong communication skills (both written and verbal) to speak, present, and collaborate.
  • Excellent interpersonal and relationship building skills.
  • Track record in outreach campaign strategies.
  • Understanding of current social media and influencer marketing trends.
  • Well organized with great time management skills.
  • Outstanding project management skills.
  • Knowledge on marketing automation platforms (Eloqua preferred), Salesforce, Google Analytics, BI and analytics tools (SQL and Power BI preferred), ABM Platforms (e.g., 6Sense, Demandbase), Sales Productivity platforms, and Microsoft Excel preferred.

What You'll Bring

  • Deliver clear, compelling and articulate-written and verbal communications.
  • Think outside-the-box to make and create mind share.
  • Balance strategic and creative thinking with tactical and detailed execution.
  • Recommend approaches from varying industries and/or methodologies to contextualize and test.
  • Open to experimenting with new approaches, testing the hypothesis and establishing KPIs that can help determine effectiveness.
  • Must be able to balance innovation against known and effective approaches.
  • A strong understanding of the technology landscape.
  • Ability to learn and articulate Teradata’s products and its place in the ecosystem.
  • Strategic prioritization, including project and resource planning and management.
  • Ability to review, evaluate and collaborate with internal and external teams.

Why We Think You’ll Love Teradata

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.

Our Company

Teradata is the connected multi-cloud data platform for enterprise analytics company. Our enterprise analytics solve business challenges from start to scale. Only Teradata gives you the flexibility to handle the massive and mixed data workloads of the future, today.

The Teradata Vantage architecture is cloud native, delivered as-a-service, and built on an open ecosystem. These design features make Vantage the ideal platform to optimize price performance in a multi-cloud environment.

Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization. ​ We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.