Sr Influencer Program Strategist

Trade School is a content agency built to create high-quality, strategically crafted content at scale. We believe content is a powerful tool to solve modern business problems through compelling storytelling, meaningful connections, and data-based insights. As an integrated content agency working with Fortune 500 companies, we aim to power smarter conversations between brands and people with beautifully crafted content.

Our Strategy department drives the strategic insights and opportunities for content creation that resonates with audiences and builds business impact for our clients. We thrive on connecting brands with people in authentic and relevant ways, doing so with the utmost passion, flexibility, and intelligence. We are seeking professionals to join our group who embodies our culture and will help define it. The best candidates...

• Embrace strategic challenges and thrive in new and unknown spaces and channels, especially within the digital, social, and influencer marketing landscape
• Identify innovation opportunities through self-learning and research
• Think outside the box, and apply learnings for internal and external benefit
• Passionately care about our work and the industry, seeking proactive opportunities in every task
• Understand the power of content and enjoy learning what types of content resonate most with different audiences
• Believe data comes from both traditional and undeveloped areas
• Eagerly serve our clients and their customers
• Crave collaboration with cross-functional, hybrid teams
• Connect dots through the use of their and others’ talents

What You Do

The role of the Senior Influencer Program Strategist is to build best-in-class strategies in areas surrounding influencer programming, including selection and identification, relationship management, outreach and negotiations, industry thought-leadership, and campaign measurement. Through individual contribution, you will develop strategic platforms to drive client benefit in all influencer marketing activation efforts.

Responsibilities include:

• Management of successful end-to-end influencer campaign programming including influencer selection, influencer outreach, contract and compensation negotiation, content facilitation, delivering content to clients, providing feedback and approval, asset management, adherence to budget and timelines, and final campaign reporting
• Oversee and conduct prompt, daily communication with influencers or their agents
• Develop creative briefs for influencers to ensure content alignment with brand and campaign needs
• Provide thoughtful and respectful feedback to influencers on content pitches, final assets, and contract negotiations
• Understand and guide internal and external client implications of new and changing trends within the influencer ecosystem
• Maintain expertise of best practice for best use of influencer content across various owned, earned, and paid marketing channels
• Build and maintain strong relationships with influencers and/or their management teams to ensure influencers enjoy working with our team
• Build and manage relationships with client team by providing prompt communication and visibility into status of influencer programs
• Review influencer content and posts for adherence to FTC guidelines, campaign strategy, and brand guidelines
• Advise and work collaboratively across teams, guiding influencer best practices and aiding in influencer selection and prioritization
• Leverage analytical insights and data to enhance campaign executions and optimize content opportunities
• Own and foster junior client and third-party vendor relationships across complex marketing organizations, leading meetings and daily communications via email, phone, and in-person opportunities
• Research markets, audiences, industry trends, etc to bring cutting-edge ideas to creative solutions

Qualifications for the Role

• 4+ years experience in the influencer marketing or related field, including responsibility for both strategy and execution
• Possess knowledge of influencer strategy, social channel expertise, and influencer contract/negotiation and payment processes
• Experience with Influencer Discovery and Reporting platforms (for example, CreatorIQ, Sideqik, Captiv8, Aspire, etc.).
• Experience with influencer advertising guidelines, including the FTC rules and regulations
• Strong interpersonal skills, with proven success in a highly collaborative working style
• Ability to manage multiple projects while providing strategic recommendations for best-in-class work outputs
• Highly organized, exceptionally detail-oriented, and accountable for results
• Experience managing outside vendors and platform partners
• Experience working with a variety of digital content management systems