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Posted September 26, 2023
ZAM

Influencer Marketing Manager

ZAM
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $67,000 to $77,000 Annually

About us

ZAM Network is a multi-faceted company comprising a full-service creative agency (ZAM) and a dedicated media division (Fanbyte). ZAM specializes in building engaged gaming communities and comprehensive solutions through its three core pillars of marketing, creative services, and user research. Fanbyte operates one of the largest multiplayer-focused gaming networks in the world consisting of the #1 communities for World of Warcraft, Hearthstone and others. Fanbyte.com, our flagship website, covers games, entertainment, wrestling, sports, and more!

Job description

We are looking for an Influencer Marketing Manager to support ZAM’s agency business in developing, implementing and managing influencer marketing programs for our gaming clientele. The ideal candidate will be a passionate gamer that demonstrates exceptional communication skills, organization, creativity and influencer landscape awareness. As our Influencer Marketing Manager, you will leverage your extensive knowledge of the gaming influencer market and create influencer programs to engage and recruit influencers and execute result-driven campaigns. This position will require occasional travel for in person events.

Salary for this position will be $67,000.00 - $77,000.00 Annually.

Salary offered will be contingent on experience and geographic location.

What You'll Be Doing

  • Lead in collaboration with internal agency teams and external clients on influencer marketing initiatives. Clear, thorough communication is required to ensure client needs are understood and met.
  • Drive the day-to-day management and maintenance of exclusive creator communities (including the moderation of conversations, responding to DMs, monitoring sentiment and reporting on sentiment trends)
  • Contribute to the development of new activities and events to engage and inspire creators.
  • Create and manage relationships to build a network of influencers and talent agencies to leverage with our various gaming clientele.
  • Identify and advocate paid and unpaid influencer initiatives that will improve audience acquisition, retention, and growth.
  • Collaborate with community and game management teams to establish goals and objectives to achieve KPI’s.
  • Develop client planning deliverables (proposals, decks, word docs, etc) using exceptional prose and excellent grammar.
  • Manage budget planning, track budget spending, and align with relevant teams to inform budget status.
  • Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct consistent post mortem reports.

Experience and Skills Needed

  • 3-5 years of brand marketing experience, experience managing influencers/streamers and/or communities for gaming brands
  • 3-5 years managing one or more direct reports
  • Experience communicating with clients to assess their needs, build trust and provide exceptional deliverables.
  • Strong background creating innovative and engaging events and activities for influencers campaigns and influencer communities.
  • Exceptional written and verbal communication skills: Brief, punchy prose and excellent grammar required for client deliverables.
  • Business/Marketing degree or equivalent combination of experience and education required
  • Skilled in analytical and quantitative thinking with the ability to assess KPI data and focus on ROI metrics
  • Self-motivated, independent, high attention to detail, process-oriented, fast learner; highly responsive, flexible, and adaptable when working across multiple clients and business units
  • Great teammate with a positive attitude and exceptional communication skills including writing and presentation
  • Ability to work in a fast-paced environment and deal with ambiguity
  • Avid gamer with experience in mobile products a plus
  • Skilled in project management tools, content management systems, Microsoft Excel, Powerpoint and Google Documents.

We offer great perks:

  • Annual incentive opportunities.
  • Comprehensive benefit package including fully paid medical/dental/vision premiums for you and your family!
  • Generous 401(k) matching contributions
  • We work hard and play hard – generous annual PTOs and paid holidays.

We are proud to be an Equal Opportunity / Affirmative Action Employer and committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on any protected category.