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Posted September 27, 2023
Toadfish

Social Media & Content Creation Manager

Toadfish
Charleston, SC, USA ⚠ [Archived] No Longer Accepting Applicants

Job Title: Social Media & Content Creation Manager

Company: Toadfish (www.toadfish.com)

Location: Charleston, SC (on-site)

About Toadfish:

Toadfish is a dynamic and environmentally conscious lifestyle brand based in Charleston, South Carolina, dedicated to creating innovative and sustainable products that contribute to healthier oceans and a cleaner planet. We are passionate about marine conservation and strive to make a positive impact on our oceans and communities. Toadfish is known for its innovative products, including eco-friendly kitchenware, coastal apparel, and outdoor gear.

Position Overview:

Toadfish is seeking a highly motivated and creative Social Media Manager to join our growing team in Charleston, SC. The ideal candidate is a social media enthusiast with a strong understanding of various platforms, trends, and content strategies. As the Social Media Manager, you will play a pivotal role in developing and executing our social media strategy to engage our audience, increase brand awareness, and drive business growth.

Responsibilities:

  • Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with Toadfish's brand voice and business objectives.
  • Content Creation: Create compelling and visually appealing content, including text, images, videos, and graphics, for various social media platforms.
  • Community Engagement: Build and nurture a strong online community by responding to comments, messages, and inquiries promptly and fostering meaningful interactions.
  • Content Calendar: Plan and maintain a content calendar to ensure consistent posting and promotion of products, campaigns, and events.
  • Influencer Collaboration: Identify and collaborate with relevant influencers and brand advocates to expand our reach and credibility.
  • Analytics and Reporting: Monitor and analyze social media performance metrics, providing insights and recommendations for continuous improvement.
  • Paid Advertising: Manage ad creative development.
  • Stay Current: Stay up-to-date with social media trends, emerging platforms, and industry best practices to keep Toadfish at the forefront of digital marketing.
  • Brand Advocacy: Encourage user-generated content and customer reviews to enhance the brand's authenticity and trustworthiness.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Social Media Manager or similar role.
  • Strong understanding of social media platforms (Facebook, Instagram, Twitter, Pinterest, TikTok, etc.).
  • Creativity - the ability to brainstorm content ideas and execute from concept to production
  • Excellent written and verbal communication skills. Blogs, email copy, website pages.
  • Video editing and photo editing expert
  • Ability to be ‘in front of the camera’
  • Proficiency in content creation tools and social media management software.
  • Creative mindset with a keen eye for design and aesthetics.
  • Ability to analyze data and adjust strategies accordingly.
  • Passion for sustainability and environmental conservation is a plus.

Why Toadfish:

  • Join a team of passionate individuals committed to making a positive impact on our oceans.
  • Collaborative and inclusive work environment.
  • Opportunity to work with a growing brand in the eco-conscious market.
  • Competitive salary and benefits package.
  • Office located in the beautiful city of Charleston, SC.
  • If you're an enthusiastic and creative Social Media Manager looking to make a difference in the world of sustainability and conservation, we invite you to apply. Help us drive Toadfish's mission to create innovative, eco-friendly products and raise awareness for a cleaner, healthier planet.