Director, Performance Marketing

Specific Job Function:

• Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy that aligns with the company's overall goals and objectives.
• Paid Advertising: Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, Display, DTV) to drive efficient customer acquisition and revenue growth.
• Conversion Rate Optimization (CRO): Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiency.
• Budget Management: Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets.
• Analytics and Reporting: Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals.
• Testing and Experimentation: Implement A/B testing and experimentation to identify opportunities for improvement and refine marketing strategies.
• Cross-Functional Collaboration: Collaborate with product, sales, and our dealer network to ensure performance marketing efforts align with the overall company strategy and goals.
• Market Research: Stay informed about industry trends and competitor activities to identify growth opportunities and potential threats.
• Influencer and Partnership Marketing: Develop and manage influencer marketing programs and partnerships to expand our reach and drive performance marketing results.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Proven track record of at least 5 years in a senior marketing role with a focus on performance marketing and experience managing multiple agency relationships
• Deep expertise in paid advertising platforms (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO.
• Strong analytical skills with proficiency in marketing analytics tools and data-driven decision-making.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team.
• Strategic thinker with a performance-driven mindset and the ability to adapt to a rapidly changing environment.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies in this position:

Analysis Skills, Creativity, Judgement/Decision Making, Strategic Skills, Data Visualization, Accountability, Adaptability, Integrity, Organization/Planning, Resourcefulness, Team Player, Customer Focus, Oral Communication, Written Communication